Accountabilities

• Lead the execution of CRM campaigns and customer engagement programmes across multiple channels using modern CRM and marketing automation platforms.
• Configure and customize Braze or comparable platforms to translate agreed strategies, customer journeys, and campaign plans into effective solutions.
• Build, launch, and continuously optimize targeted campaigns using segmentation, personalization, automation, and lifecycle marketing capabilities.
• Collaborate closely with CRM strategists, project managers, technical teams, and clients to ensure seamless alignment between strategy and execution.
• Manage and analyze customer data to support audience targeting, campaign performance, personalization, and optimization.
• Conduct thorough QA across campaigns, integrations, data, and supporting documentation to ensure accuracy and delivery quality.
• Monitor campaign performance and produce clear reports with actionable insights and recommendations.
• Act as a trusted client partner, understanding business requirements and translating them into practical and effective CRM solutions.
• Stay informed about platform capabilities, CRM trends, and industry best practices, applying relevant innovations to improve client outcomes.
• Identify opportunities to improve campaign delivery processes, platform utilization, operational efficiency, and overall CRM performance.
• Contribute to a collaborative and entrepreneurial environment by taking ownership beyond your immediate responsibilities and supporting wider team objectives.
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Requirements

• 5+ years of professional experience in CRM, marketing automation, lifecycle marketing, customer engagement, or a related discipline.
• Strong hands-on experience with Braze, Salesforce Marketing Cloud, HubSpot, or comparable CRM and marketing automation platforms.
• Proven experience designing and executing multi-channel CRM campaigns and customer journeys.
• Strong understanding of segmentation, personalization, lifecycle marketing, customer engagement, and digital marketing principles.
• Experience working with customer data, relational databases, audience management, and campaign performance reporting.
• Excellent attention to detail, particularly when performing QA across campaigns, integrations, data, and documentation.
• Strong communication and stakeholder-management capabilities, ideally developed in client-facing, consultancy, or agency environments.
• Ability to collaborate effectively with strategists, project managers, technical teams, and clients in a fast-paced setting.
• Strong organizational and problem-solving skills, with a proactive, solution-oriented approach.
• Comfortable taking ownership of complex deliverables while maintaining a high standard of accuracy and client service.
• Curious and adaptable, with a willingness to continuously develop platform expertise and stay ahead of evolving CRM and marketing technology practices.
• Valid authorization to work in the country of residence is required; visa sponsorship is not available.
• Comfortable working under a BYOD policy and, where applicable, providing required incorporation and insurance documentation for contracting arrangements.