Ref#: W162740
Department: Data Analytics
City: London
State/Province: London
Location: United Kingdom
Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren’s reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company’s brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world’s most widely recognized families of consumer brands.
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Position Overview
Job Title Senior CRM & CX Manager, Global CIX (Maternity Cover)
Location London
What began more than 50 years ago with a collection of ties has grown into an entire world, redefining the American style. Ralph Lauren has always stood for providing quality products, creating worlds and inviting people to take part in his dream and his lifestyle.
The Consumer Intelligence and Experience (CIX) organization is focused on leveraging consumer insights and predictive analytics to drive personalized consumer experiences at scale. This team manages all aspects of market research, customer segmentation, first party data build up and consumer activation (Acquisition and Retention) along the consumer journey (Media, CRM, Clienteling), for all brands and channels across our global organization.
As part of the Global CIX organization, we are seeking an experienced, passionate and highly organised individual to join the CX Strategy function. The successful candidate will be a data literate and analytically minded individual who will help develop and deliver critical customer centric and data projects enabling the CX vision and strategy, and ensure its regional implementation and successes while elevating the Brand with a fashion and luxury sensitivity.
Essential Duties & Responsibilities

PREVIOUS EXPERIENCE

• Advanced CRM and data strategy, CX experience, track record of using data insights to inform decisions within a retail company or relevant consulting agency, FMCG group, tech company.
• Experience of managing complex CRM project delivery in a global organization, managing multiple workstreams and resources in line with budgets and deadlines; tracking and reporting on project progress and statuses. Track record of working successfully in partnership with internal stakeholders and managing external suppliers.
  7 or more full strategic cycles of experience in the same role or similar required for a position of this nature.