KNOWLEDGE & EXPERIENCE:

• 3 years+ experience in CRM role, within eCommerce/ retail business. Previous experience in sports merchandising or events environment desired but not essential
• Previous experience of Adobe Experience Cloud products would be desirable but not essential
• Knowledge of and an interest in sport is desirable but not essential
• Experience planning, building and testing emails; across marketing, triggered and transactional emails
• Highly organised and process driven, with excellent attention to detail
• Proactively utilises data to develop insights, seek opportunities to drive channel and business growth
• Ability to present key findings clearly and concisely, in a professional and confident manner – verbally & written
• Good understanding of GDPR Legislation & Requirements
• Experience of line management or mentoring is desired but not essential as this is a great opportunity for the right person looking to take the next step in their career

ROLE PURPOSE:

The Senior CRM Executive’s role is to support the ongoing strategic development of the International CRM strategy, for Fanatics International Partner sites. The Senior Executive takes ownership of all email programs across a variety of partners (e.g. Chelsea, Formula 1, NFL etc) and is responsible for the planning, execution, reporting and analysis of all email types (marketing, triggered & transactional). The Senior CRM Executive will build and manage relationships with key stakeholders, both internally & externally, and will work cross functionally with CRM Data and Ops teams, to deliver the subject expertise required to achieve channel & business goals.

RESPONSIBILITIES:

• Support Senior CRM Manager in the planning & execution of the CRM Strategy, across various partner sites within the International business.
• Own the planning, testing and deployment of all email programs for relevant site portfolio, across all key territories (marketing, trigger, transactional). Accountable for the execution and performance of all emails from site portfolio.
• Develop, manage and take the lead on key channel processes. Coordinate and collaborate internally with Business Management teams, to plan and execute email communications that support site activity/objectives, whilst delivering on channel KPIs.
• Regularly report and analyse channel performance across all email types. Proactively review data, identify trends, investigate opportunities/ risks and propose data driven strategies and solutions for growth.
• Proactively develop new growth initiatives and make recommendations for improvement or testing strategies for the email channel.
• Project Management: Work with data and ops teams to develop and launch new initiatives and to troubleshoot email template or segment issues, and to develop solutions.
• Provide specialist CRM support to internal Business Management teams. Clearly communicate all channel updates and initiatives - educate, engage, and influence key stakeholders on CRM initiatives.
• Liaise with creative designers in the development of email assets and work with native speakers to gather translated copy, for email requirements.
• Input to internal and external CRM Strategy presentations by providing supporting data and analysis, preparing content, providing commentary and contributing to discussion of relevant topics. Present data and insights to internally and externally.
• Support Senior CRM Manager on channel projects and to drive the CRM channel to be best in class
• Potential line management of one CRM Executive