Senior CRM Executive at Global

Manchester, England, United Kingdom -

Full Time

Start Date

Immediate

Expiry Date

20 Feb, 26

Salary

0.0

Posted On

22 Nov, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Campaign Delivery, CRM Operations, Salesforce Marketing Cloud, Pardot, Content Creation, Copywriting, Data Quality, Segmentation, Reporting, Collaboration, Creativity, Detail-Oriented, Organized, Data-Savvy, Testing, Marketing Automation

Industry

Broadcast Media Production and Distribution

Description

Accepting applications until: 1 December 2025 Job Description As a Senior CRM Executive, Local Sales Marketing at Global, you will: Campaign Delivery & CRM Operations (50%) Build and schedule CRM campaigns and automated journeys in Salesforce Marketing Cloud and Pardot, ensuring flawless execution and timely delivery. Support the end-to-end delivery of nurture, reactivation, and trading-led campaigns, optimising workflows and improving speed-to-market. Ensure campaigns are properly targeted and data-driven through smart use of segmentation, dynamic content, and testing. Support the B2B Content & Comms Manager in the National Marketing team Content Creation & Copywriting (30%) Write, proof, and edit clear, engaging CRM copy that reflects Global’s tone of voice and resonates with SME and regional advertisers. ·Work with the Manager to develop creative assets, liaising with designers or using templates to produce visually strong, on-brand emails. Adapt messaging to align with campaign objectives, sector priorities, and audience insights Reporting & Continuous Improvement (20%) Track and report on campaign performance, providing actionable insights to improve engagement and conversion. Help maintain data quality and segmentation within Salesforce, ensuring accuracy and consistency. Stay up to date on CRM best practice, testing opportunities, and marketing automation trends, including testing AI to improve efficiency and engagement What You’ll Love About This Role Think Big: Be part of a brand-new team shaping how Global communicates with thousands of advertisers. Own It: Take responsibility for delivering polished, high-quality CRM campaigns that make an impact. Keep it Simple: Turn data and creative ideas into clear, effective communications that drive results. Better Together: Collaborate daily with your line Manager and colleagues across Marketing, Local Sales, and Tech to deliver great work. What Success Looks Like In your first few months, you’ll have: - Delivered multiple CRM campaigns with precision and creativity. Developed engaging content and email templates that elevate Global’s B2B communications. Improved campaign performance through testing and reporting. Built confidence using Salesforce Marketing Cloud and Pardot. What You’ll Need Hands-on Campaign Experience: Comfortable building, scheduling, and testing CRM campaigns, ideally using Salesforce Marketing Cloud, Pardot or similar platforms. Strong Content Skills: Able to write concise, engaging, and commercially focused content, with a creative eye for visuals and layout. Detail-Oriented & Organised: Excellent at managing multiple projects and meeting deadlines. Collaborative & Eager to Learn: A self-starter who works well with others and keen to grow in CRM and marketing automation. Data-Savvy: Understands segmentation, targeting, and how to use insights to drive improvement. Confident using data and reporting tools to evaluate performace. Global is home to some of the UK's best-loved radio stations such as Heart, Capital and Classic FM, to name a few, we keep 25.2 million listeners tuned in and entertained each week. And that's just for starters; we’re one of the leading Outdoor advertising companies in the UK, having recently acquired Primesight and Outdoor Plus. With over 35,000 sites covering 95% of the UK population, Global Outdoor packs a punch! In 2018 we launched our awards ceremony, The Global Awards, to celebrate the biggest stars of music, news and entertainment. To enable us to deliver the absolute best product to our audiences, we need the absolute best people across a range of disciplines. From Technology and Programming to Marketing and Commercial. From Digital to Finance to Legal and beyond, it’s the diverse mix of skills and people that make Global what it is. For us, it’s not just about talent, it’s about the right attitude and a personality to match. Simply put, we're passionate about radio, music, media & entertainment - welcome to our world.

Responsibilities

As a Senior CRM Executive, you will build and schedule CRM campaigns, ensuring timely delivery and optimization. You will also track campaign performance and provide insights for continuous improvement.