Job Advert
Help shape the future of pet insurance CRM with a co-branded, customer-first approach.
We’re looking for a Senior CRM Executive to join our dynamic Customer Engagement team, with a special focus on the veterinary sector.
This is a unique opportunity to work on high-impact, co-branded campaigns for our many vet practice partnerships while also supporting core Animal Friends Insurance brand communications.
As a Senior CRM Executive, you’ll take the lead on planning, delivering, and optimising multi-channel customer campaigns across the full lifecycle – from acquisition and onboarding to retention and re-engagement.

• Leading the execution of co-branded CRM campaigns in collaboration with our vet practice partners, ensuring consistency and high-quality messaging across email, SMS, and onsite touchpoints.
• Delivering targeted and personalised campaigns throughout the customer journey using segmentation and lifecycle marketing techniques.
• Supporting CRM activity for the core AFI brand, including onboarding, renewal, and re-engagement strategies.
• Managing the end-to-end CRM campaign process – from brief to deployment – ensuring accuracy, effectiveness, and compliance.
• Collaborating cross-functionally with teams including Digital, Customer Service, Claims, and Compliance to align messaging and improve customer experience.
• Monitoring and reporting on campaign performance, generating insights and driving continual optimisation of key metrics like retention, engagement, and LTV.
• Identifying and addressing customer pain points with CRM-driven solutions and continuously improve transactional communications.
• Ensuring all activity aligns with GDPR and internal data privacy standards.