The role in detail

What you'll do, and what we need from you. Side by side, no surprises.

Day-to-day, week-to-week. Real work, not job-description boilerplate.

→ Own the lifecycle roadmap. Decide which retention programs we run across shops and why — welcome, retention, win-back, loyalty, reactivation.
→ Lead segmentation & targeting strategy. Define how we slice audiences and match message to moment across brands.
→ Own measurement. Set the KPIs, run the tests, and turn results into the next round of improvements.
→ Raise the bar. Mentor the CRM team, review work, and set the standard for quality and process.
→ Partner cross-functionally. Align with brand, product and data teams on the retention agenda.

What we genuinely need. Short list on purpose.

Must have

→ Typically 5+ years in CRM/lifecycle/retention marketing, including owning strategy, not only execution.
→ Proven results improving retention or lifecycle KPIs you can talk through concretely.
→ Deep hands-on command of a CRM/ESP platform (Emarsys, Iterable, Braze, CleverTap or similar).
→ Hands-on, demonstrable experience with agentic AI — workflows you've actually built and run, not just general familiarity with AI tools.
→ Strong on segmentation, testing and measurement — you reason from data.
→ Working-level English for a globally distributed team.

Nice to have

Responsibilities