Senior CRM Manager (m/f/d) at Flink

Berlin, , Germany -

Full Time

Start Date

Immediate

Expiry Date

11 Jun, 26

Salary

0.0

Posted On

13 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

CRM Strategy, Lifecycle Management, Email Marketing, Push Notifications, In-app Messages, Data Analysis, Customer Segmentation, Personalization, Braze, Iterable, Customer.io, Segment, Stakeholder Management, SQL, BigQuery, Looker

Industry

Software Development

Description

Company Description Flink is the leading quick commerce player in Europe. We are on a mission to give people back time: You can order your groceries through our app and we deliver to your doorstep in minutes. We carry 3,000 products with a focus on the leading brands in each category. We aim for sustainability by making deliveries on electric bikes and utilizing recyclable packaging. Flink launched in February 2021 and already operates in more than 90 cities in Germany, and the Netherlands. The business generated more than EUR 400m in revenues in 2024 and is operationally profitable. Flink is backed by the world’s most renowned tech investors, including Prosus, Mubadala, and Bond, and strategic investors like Doordash and REWE. We take great pride in being an inclusive employer that offers equal opportunities, and we celebrate the diversity and multiculturalism of our team. We're growing fast and always pushing ourselves to do better - we play for #1. In your role as Senior CRM Manager (m/f/d), you will take end-to-end ownership of a specific, high-value customer lifecycle segment. Your strategic initiatives will be directly connected to key business metrics, including customer base growth, churn reduction and revenue uplift from reactivation efforts. Job Description Develop and execute a comprehensive, multi-channel CRM strategy across the entire customer lifecycle, from onboarding and activation to engagement, retention, and reactivation. Own the operational management of our lifecycle segments and communication flows, using channels like email, push notifications, and in-app messages to deliver the right message at the right time. Dive deep into data to uncover insights about customer behavior, identify key segments, and measure the impact of your initiatives on core business KPIs like LTV, retention, and churn. Exceptional stakeholder management skills and the ability to communicate effectively and collaborate with both technical and non-technical partners. Manage and optimize our CRM tech stack, ensuring we are leveraging our tools to their full potential to create personalized and automated customer journeys. Qualifications You have 5+ years of experience in CRM management, preferably within the e-commerce, retail, subscriptions or grocery delivery industry Proven track record of developing and executing successful CRM strategies and lifecycle management Strong analytical skills and proficiency in data analysis tools (e.g., SQL, Excel, BigQuery, GSheets, Looker…) Excellent understanding of customer segmentation, lifecycle marketing, and personalization Experience with CRM platforms such as Braze, Iterable, Customer.io, Segment, or similar Excellent communication, leadership, and interpersonal skills Ability to work collaboratively in a fast-paced, dynamic environment Additional Information A €1000 annual L&D budget as well as individual coaching options to ensure you have plenty of opportunities to learn, grow and achieve your goals 26 days of vacation, +1 day every year up to a maximum of 30 days A mobility budget of 35 EUR per month for Deutschland Ticket subsidy A cool discount on your Urban Sports Club membership Attractive company pension options Unlimited access to an e-learning and development platform, MyAcademy, including online German courses Online discounts with Corporate Benefits and Future Bens A cool discount off your personal Flink orders; be the first to test out new products! A modern and dog-friendly office in the heart of Berlin - lots of delicious lunch spots available within short walking distance It is our commitment that every applicant will be evaluated according to their skills regardless of age, gender identity, ethnicity, sexual orientation, disability status, or religion.

Responsibilities

The Senior CRM Manager will take end-to-end ownership of a high-value customer lifecycle segment, developing and executing a multi-channel CRM strategy focused on growth, churn reduction, and revenue uplift. This involves owning operational management of communication flows across email, push, and in-app messages, driven by deep data insights.