The ZEIT publishing group.

The ZEIT publishing group offers high-quality content: print, online, and audio, in the form of numerous educational programs and conferences, or as a service provider for content marketing or strategic consulting in the area of ​​employer branding. In our mission statement, we define our values, the foundation of our success: independence, respect, and confidence. Thanks to our innovative strength, the ZEIT publishing group is growing steadily; circulation, reach, and digital and ancillary businesses are developing positively. The ZEIT publishing group employs approximately 1,400 people at its locations in Hamburg, Berlin, and Munich.

Your tasks.

To support our CRM marketing team in the reader market area in Hamburg, we are looking for a (Senior) CRM Marketing Manager on a full-time basis ( 35 hours/week according to collective agreement ) starting on November 1, 2026 and as parental leave cover on a fixed-term basis until February 29, 2028.

The CRM marketing team focuses on the systematic shaping of customer relationships across the entire customer journey. Through data-driven analyses, segment-specific communication strategies, and tailored content, we strengthen our relationships with current and potential customers, thereby making a significant contribution to the success of ZEIT's subscription marketing. You can look forward to the following tasks: 

• Campaign management and marketing automation:  You plan and design email CRM measures for customer acquisition, retention, and reactivation, and implement them operationally. You systematically develop existing campaigns and automations and explore new approaches to continuously improve performance.
• Segment strategies and target group approach:  You develop and optimize segment strategies and target group logics for a tailored and relevant customer approach.
• Testing, analysis and optimization:  Your tasks also include the independent planning, execution and evaluation of A/B tests as well as the regular analysis of key figures including the derivation of concrete recommendations for action.
• Cross-departmental collaboration:  You also act as an interface to other departments such as the editorial team, product management and the data team.

Your profile.

• You bring several years of professional experience in CRM and/or email marketing and therefore have sound experience in developing and implementing successful email campaigns and segment-specific automations.
• You also bring practical experience in using CRM, analytics, and reporting tools. You actively stay up-to-date with current technological developments, especially in the field of AI, and enjoy identifying, evaluating, and effectively implementing new use cases.
• You are confident in independently planning, conducting and analyzing A/B tests and have a good understanding of data and relevant key performance indicators.
• You possess excellent writing skills and a keen eye for appealing designs and creations. At the same time, you have strong analytical abilities and can combine creative approaches with a data-driven way of working.
• You think in a solution-oriented way, act proactively, and work conscientiously and independently. Your strong hands-on mentality and teamwork skills help you to initiate projects and move them forward together.

Does this sound like you? Then we look forward to receiving your informative application including CV and work references!

Our commitment to your development.

• Work location and hours tailored to individual needs: Our work environment is characterized by flexibility and individuality. We offer flexible working hours such as flextime and mobile working, as well as a variety of part-time models to optimally balance work and private life. In addition, our workplaces are centrally located with excellent public transport connections – and of course, we also offer a subsidy for the Deutschlandticket (Germany-wide public transport pass).
• Learning culture: Continuing education is important to us. That's why we offer all employees a wide range of opportunities for individual development through our ZEIT ACADEMY , the products of ZEIT LANGUAGES , and the Holtzbrinck E-Learning Campus. Once a year, we use the internal ZEIT University Day as well as regular University Snacks to exchange ideas on various topics and learn from each other.
• Benefits:  We love our products, which is why you have free access to our full range of publications, events, and media offerings. In addition, we offer various newspaper and magazine subscriptions, as well as our ZEIT Shop products, at employee rates. Through the Corporate Benefits and benefit.me platforms, you can also take advantage of numerous discounts for museums, theaters, festivals, various products, and conferences. 
• Communication and exchange are very important to us. Through various internal formats and projects, such as our mentoring and sponsorship program, a monthly All Hands meeting and accompanying newsletters, or the Mystery Lunch, we promote networking and exchange. 
• Well-being: The Employee Assistance Program offers you fast and effective help with both professional and personal issues – even in crisis situations. You can also benefit from attractive discounts at Urban Sports to help you stay active and improve your health.

You can find initial insights on  kununu ,  LinkedIn  ,   XING  or on our   ZEIT career page . 

As long as this position is visible on our careers page, you are welcome to apply – there is no application deadline. Further answers to questions about our application process can be found in our  FAQs . 

We take care of each other.

• The ZEIT publishing group is an employer that stands for equal opportunities and respectful interaction. We are committed to fair employment opportunities regardless of ethnic or social origin, gender, religion, worldview, age, sexual identity, or disability. We expressly encourage people from diverse backgrounds to apply and particularly welcome applications from individuals who wish to contribute to the diversity of our company. Our work environment is characterized by appreciation and recognition – we strive for this every day.