YOUR DAY-TO-DAY JOB

• Build and shape the CRM strategy and infrastructure for Miele Professional B2B, with a focus on creating high-impact campaigns resulting in lead generation – both quantity and quality – and sales conversion via our direct ecommerce platform.
• Design and optimize lifecycle marketing strategies across key customer journeys (onboarding, conversion, retention, reactivation) and across multiple languages and markets: from brief and segmentation to scenario set-up, template creation, and A/B testing.
• Analyze CRM performance across markets to uncover insights and drive continuous improvement (“Immer Besser”) and develop/manage reporting dashboards across all CRM KPIs.
• Ensure data privacy and compliance (incl. GDPR) across all CRM activities.
• Contribute to the CRM roadmap and tooling discussions, improving automation, data flows, and infrastructure.
• Act as a trusted partner for local markets, understanding their local market and target audience insights, and providing markets with campaign reports and insights to jointly improve campaign performance.
• Lead relationships with external agencies and delivery partners to ensure quality, innovation and scalability in marketing automation.
• Present strategic recommendations in a clear and compelling way to both technical and non-technical audiences.
  Your benefits
  warm welcome and structured on-boarding
  competitive salary and bonus scheme
  working in a hybrid model
  25 days paid annual leave
  personal development budget
  up to 45% discount on Miele products
  regular work-social activities
  NS Business Card and Swap Fiets
  retirement plan fully covered by Miele X
  We are looking for

Please refer the Job description for details