JOB TITLE: Senior Customer & eCommerce Marketing Manager (12 month project role to cover Maternity leave)
LOCATION: Kingston

RECRUITMENT FRAUD

Cybercriminals advertise fake job adverts with prestigious employers as a way of stealing information or even defrauding individuals out of money.
In the most sophisticated cases, they will set up fake websites, which have a similar address to companies like Unilever. They even conduct fake telephone interviews and then offer candidates a role with the proviso they pay a fee for background checks or to cover work visa costs. These types of attacks are becoming more common as more people are looking for employment in the economic climate.

JOB PURPOSE

This is an exciting opportunity to shape the future and lead the Unilever Food Solutions Customer and eCommerce Marketing team and ensure that we are delivering best in class activation with Customers, both in through the eCommerce channel but also through wider marketing touchpoints with our wholesaler’s ecosystems. The successful candidate will also have a key member of the UKI-ANZ UFS Marketing Leadership team.

MAIN RESPONSIBILITIES:

Lead the development and execution of the Customer Marketing Plan across UK & Ireland:

• Work with the wider the wider Marketing team, CD and Category Management teams to build marketing plans that deliver against both UFS business objectives and our Customer’s Strategies.
• Design a marketing programme that both facilitates landing ATL brand messages as well as delivering the right level of customized / bespoke activity to unlock greater support.
• Own the Customer Marketing plan for NPDs and work collaboratively with wider business stakeholders to deliver best in class execution.
• Build new relationships and foster existing contacts with Route to Market (wholesale) partners that enable the successful delivery of the strategy.
• Lead performance culture within team to ensure activities are delivering against objectives, generating a clear ROI and that learnings are built into future activity.
• Be the voice of customer marketing within annual planning cycle.

Lead Ecommerce programme for UFS UK & Ireland:

• Ownership of the eCommerce strategy internally and externally, collaborating with CD and Category Management to position UFS as thought leaders on ecommerce within the industry.
• Ownership of eCommerce capability, building agenda across the wider business and ensure that we are tracking the right measures on performance. Work with CD and wider marketing team to take performance actions where required.
• Own eCommerce performance reporting in monthly business cycles.
• Lead on digital media partnerships with customers, driving for increased capability and data sharing agreements.
• Lead eCommerce content creation process and measurement through Data Impact.
• Work with CD account manager to optimise and manage Amazon Media investment.
• Support team member on 7OA and PSOL tracking and improvement as well as UFS Direct to Wholesale eCommerce platform ‘Magenta’.
• Lead strategy development of Ireland Loyalty programme.

Be a talent catalyst for Marketing:

• This role is the lead member of a team of 4. Key part of the role is supporting and developing the team & ensuring we are a customer centric team that is closely networked into the wider marketing team, CD and our wholesaler partners.
• As a key member of the Marketing Leadership Team, this role plays a vital role in ensuring alignment across total marketing plan and bringing customer centricity into IBP process.
• Build connection with global digital selling team to share best practices and drive learning agenda across team.