Senior Customer Insights Manager at Lidl
London KT5 9NU, , United Kingdom -
Full Time


Start Date

Immediate

Expiry Date

27 Sep, 25

Salary

79200.0

Posted On

28 Jun, 25

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Good communication skills

Industry

Marketing/Advertising/Sales

Description

Summary
£57,200* - £79,200* per annum | 35 days’ holiday (pro rata) | 10% in-store discount | Pension scheme

Responsibilities
  • Analyse Consumer (Household) and Retail (POS) Panel data, identifying strategic and tactical levers to strengthen Lidl’s position
  • Influence key decision makers including the Board of Directors; Commercial, Customer, Operational and Regional Directors; and their departments
  • Take responsibility for key category range reviews, providing insights across product, price and promotion to optimise Lidl’s approach
  • Identify and prioritise category opportunities, and lead strategic category management projects
  • Deliver regular business performance updates to senior stakeholders that inform, steer and inspire the business
  • Use a mix of datasets to fully explain market and customer dynamics, including blending panel data with internal KPIs and Loyalty metrics
  • Lead fellow insight colleagues as the senior member of the Shopper and Market Insight function within the CIX Department
  • Closely collaborate and exchange with teammates working on Customer Research, Customer Satisfaction and Brand Health topics to tell the whole story
  • Work with colleagues across the business to improve the customer journey from start to finish, including Loyalty & CRM, Strategy, Store Layout and Equipment, Property, Corporate Affairs, Customer Care and CSR
  • Manage Lidl’s relationship with data agencies such as Kantar, NIQ, Circana and CACI; lead data agreement negotiations; and take budget responsibility.
  • Collaborate with colleagues at Lidl International to expand and improve data usage across the Lidl grou
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