ABOUT THIS MARKETING POSITION

The Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. Marketers are masterful storytellers - accountable to inform positioning using an insight-driven marketing strategy, deliver simple compelling customer-led content creation, and design outstanding integrated customer experiences in partnership with networked partners (e.g., Customer Engagement and Genentech Business Operations). Marketers strategically use resources and their network to drive patient outcomes for today’s innovations, and fuel tomorrow’s breakthroughs.
This Senior Customer Manager position is integral to successfully delivering the Ophthalmology Marketing Vision across existing and pre-launch products. In this patient-focused role, we’re looking for a digital expert with a passion for driving innovative, patient-centric initiatives that improve health outcomes.

This position will be responsible for the digital Direct-to-Consumer (DTC) strategy, creation, and execution of digital patient initiatives. This role will serve as the primary point of contact for our media agency, overseeing:

• Digital Strategy & Execution: Lead the creation and execution of digital Direct-to-Consumer (DTC) initiatives, including audience development, targeting, and campaign planning.
• Media Management: Serve as the primary point of contact for our media agency, overseeing Display/Programmatic, SEM campaigns, and managing/reconciling monthly media spend and budgets across all digital channels.
• Creative Development: Lead the creative development and execution of digital patient assets, such as website redesigns, email/CRM programs, and banners, in partnership with our creative agency and internal AI resources.
• Measurement & Optimization: Own the measurement and testing across all digital channels and lead the team in sharing collective insights across the organization.
• Cross-functional Collaboration: Partner closely with our social media lead and agencies on content planning and execution.

This position will be responsible for the digital Direct-to-Consumer (DTC) strategy, creation, and execution of digital patient initiatives. This role will serve as the primary point of contact for our media agency, overseeing:

• Digital Strategy & Execution: Lead the creation and execution of digital Direct-to-Consumer (DTC) initiatives, including audience development, targeting, and campaign planning.
• Media Management: Serve as the primary point of contact for our media agency, overseeing Display/Programmatic, SEM campaigns, and managing/reconciling monthly media spend and budgets across all digital channels.
• Creative Development: Lead the creative development and execution of digital patient assets, such as website redesigns, email/CRM programs, and banners, in partnership with our creative agency and internal AI resources.
• Measurement & Optimization: Own the measurement and testing across all digital channels and lead the team in sharing collective insights across the organization.
• Cross-functional Collaboration: Partner closely with our social media lead and agencies on content planning and execution