Senior Customer Marketing Manager, Patient at Genentech

Daly City, California, United States -

Full Time

Start Date

Immediate

Expiry Date

13 Jun, 26

Salary

300600.0

Posted On

16 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Customer Understanding, Competitive Value Creation, Strategy Development, Integrated Campaign Development, Content Development, Approval, Execution Readiness, Delivery & Optimization Across Channels, Measurement & Iteration, Project Management, Vendor Management, Omnichannel Engagement, Customer Journey Mapping, Persona Development, Agency Management

Industry

Biotechnology Research

Description

The Position Why Genentech We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society. About this Marketing Role The Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. Marketers are masterful storytellers - accountable to inform positioning using an insight-driven marketing strategy, deliver simple compelling customer-led content creation, and design outstanding integrated customer experiences in partnership with networked partners (e.g., Customer Engagement and Genentech Business Operations). Marketers strategically use resources and their network to drive patient outcomes for today’s innovations, and fuel tomorrow’s breakthroughs. This Senior Customer (Patient/Caregiver) Marketing Manager reports to the Patient Marketing Team Director and is integral to successfully delivering the Rare Bleeding Disorders marketing vision and network goals. The ideal candidate will understand core marketing principles, demonstrate strong strategic acumen in their development of patient campaigns and excel at translating that into effective execution. This individual will also have a passion for putting patients first Key Job Responsibilities Strategy Supports the development and execution of the customer strategy and the end-to-end integrated customer experience Supports tailored and actionable omnichannel customer engagement, leveraging appropriate customer insights including customer journeys, personas, market/competitor insights and other data needed, collaborating closely with the Customer Marketer Lead Content Responsible for planning and executing seamless, well-integrated marketing campaigns that include tailored omnichannel engagement plans across multiple marketing platforms and channels Oversees the design and creation of core materials with Agencies of Record (AoR), websites, claims, components, tailoring original content to specific customer segments and personas while monitoring timelines and content handoffs Self-authors derivative tactics for marketing campaigns leveraging existing and emerging technologies/capabilities, with a greater emphasis on new derivatives and incorporates post-Promotional Review Committee (PRC) edits and adjustments Supports field deployment through communication, training and feedback loops Hypothesizes and conducts experiments for creative content iteration, for the purpose of driving excellence in content creation and deployment Partners with agencies and PRC, including Legal and Regulatory, to ensure development, approval, and pull-through of compliant and effective promotional tactics Execution Accountable for high quality, compliant execution across all marketing platforms and relevant customer types (e.g. patients, providers, organized customers) Defines measurement plan and measures marketing performance through leading, lagging, and customer satisfaction indicators to optimize campaigns and drive customer and business outcomes Manages media agencies, supports customer-specific tactical planning (e.g., prioritized customer A -> B behavior shifts, critical KPIs), and monitors go-lives/trafficking Identifies key internal network partners and facilitates cross-marketing, cross-functional, and field alignment to ensure optimal deployment of campaigns Contributes to initiatives that have broader organizational impact across the 1Marketing Function and advancing progress towards our Commercial, Medical & Government Affairs (CMG) outcomes Pursues continuous professional development by exploring capabilities and tools on customer content strategy, content creation and execution People Works with TA Marketer and other Customer Marketers to make decisions and act, in close alignment with the full product value proposition, customer positioning, and Squad priorities Demonstrates Proficiency within the following Key Competencies Senior Customer Marketers are expected to consistently perform at a proficient level (proficient is defined as leveraging competencies across the business in a consistent, integrated way) Customer Understanding - I’m always learning about my customers, what they need, and the world they live in. Competitive Value Creation - I determine the relevant, competitive, and profitable value story we offer to customers. Strategy Development - I make smart choices about what efforts will help achieve customers’ goals and our goals. Integrated Campaign Development - I build compelling, motivating campaigns that get customers to take action. Content Development & Approval - I craft simple, meaningful stories in an efficient and fully compliant way. Execution Readiness - I rally the organization to plan, coordinate, and pull through the strategy together. Delivery & Optimization Across Channels - I make sure our story is reaching customers in a seamless, memorable experience. Measurement & Iteration - I evaluate everything we do, and adjust, stop, or start for continuous improvement. Project & Vendor Management - I manage projects, partners, and suppliers to drive on strategy, on time, on budget impact. Who You Are: Minimum Candidate Qualifications & Experience Bachelor's degree 2 years of marketing experience or 1 year of marketing experience and an MBA 5 years minimum work experience, with 3 years of commercial experience (e.g., market access, marketing, sales or customer insights) Additional Desired Candidate Qualifications & Experience MBA or other related graduate level degree preferred Marketing experience in relevant industries Experience working in an omnichannel (including field) marketing Experience in the managed care, Pharmaceutical or Biotech industry/pharmaceutical or biotech customer engagement Experience in creating customer strategies, plans and tactics that have strengthened market positioning and driven high-value customer and business outcomes Experience leading/managing Agency partners including developing agency briefs and creating content derivatives Contributed to integrated customer experiences across audiences and channels including multicultural and inclusive marketing tactics. Location This position is based in South San Francisco, CA and offers a hybrid schedule working 3 days per week on campus. Relocation assistance is not available at this time. The expected salary range for this position based on the primary location of South San Francisco, CA is $161,800 - $300,600. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below. Benefits Genentech is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws. If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants.

Responsibilities

This role supports the development and execution of the customer strategy, focusing on tailored omnichannel engagement plans and overseeing the design and creation of core marketing materials with Agencies of Record. Responsibilities also include defining measurement plans, monitoring marketing performance, and ensuring high-quality, compliant execution across all platforms.