Senior Data Analyst - Marketing Analytics (m/f/d) at Ubisoft

Saint-Mandé, Ile-de-France, France -

Full Time

Start Date

Immediate

Expiry Date

07 Oct, 26

Salary

0.0

Posted On

09 Jul, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing Analytics, SQL, R, Python, Power BI, Paid Media Measurement, Regression Analysis, Hypothesis Testing, Data Structuring, Dashboarding, Conversion APIs, Brand Lift Surveys, Conversion Lift Studies, Audience Hold Outs, English Fluency, French Fluency

Industry

Computer Games

Description

Company Description Ubisoft is a global leader in gaming with teams across the world creating original and memorable gaming experiences, from Assassin’s Creed, Rainbow Six to Just Dance and more. We believe diverse perspectives help both players and teams thrive. If you’re passionate about innovation and pushing entertainment boundaries, join our journey and help us create the unknown! Job Description The Marketing Analytics team works with the business and marketing stakeholders to analyze and measure the impact marketing has on our business objectives. The Senior Data Analyst, Marketing Analytics, will be responsible for gathering, structuring and analyzing data to derive compelling insights that drive the strategy & optimization of our marketing initiatives. This includes the design and management of data collection and analytics solutions, analysis of the performance of marketing initiatives and their effect on acquisition, retention, engagement, and conversion WHAT YOU'LL DO Understand the business objective and marketing initiatives to identify the key success metrics that help evaluate the performance towards the objectives Be a thought leader and spearhead data driven decision making amongst stakeholders. Work with marketing teams to ensure marketing efforts are effective and drive incremental acquisition, engagement, and conversion. Communicate insights and discuss recommendations with brand teams and cross functional partners. Qualifications 4+ years of proven analytical skills such as ability to analyze raw data, draw conclusions, and develop actionable insights. The majority of the experience should be in in paid media and marketing analytics. Experience in marketing or performance analytics roles for paid media, content creators. Experience in reporting and dashboards, data infrastructure, and queries to track key marketing metrics across multiple data sources leveraging SQL, R/Python, Power BI; Familiarity of different paid media measurement options, such as conversion APIs (CAPI), brand lift surveys, conversion lift studies, and audience hold outs. Experience with statistical methods such as regression and hypothesis testing Fluent in French and English Additional Information Ubisoft's perks 💰 Profit Sharing, yearly company saving plan. 25 paid time off + 12 additional paid days off. 50% of your transportation pass is paid by the company, lunch vouchers (9€/day), healthcare for you and your family, and lots of Ubisoft additional perks. 👶 Maternity leaves of 20 weeks, paternity/co-parental leaves of 7 weeks. 📍 Our office is located in Saint Mandé, (Metro line 1, Saint Mandé station). Gym available in the building. Information about Ubisoft Ubisoft offers the same job opportunities to all, without any distinction of gender, ethnicity, religion, sexual orientation, social status, disability, or age. Ubisoft ensures the development of an inclusive work environment which mirrors the diversity of our gamers’ community. We embrace a hybrid work model helping you stay connected with your team and aligned with business priorities, while giving you the opportunity to maintain your work-life balance. Note that some roles are fully office-based and are not eligible for hybrid work. Contract: Permanent Work flexibility: Office-based

Responsibilities

The role involves gathering and analyzing data to measure the impact of marketing initiatives on business objectives. The analyst will provide actionable insights to optimize acquisition, retention, engagement, and conversion strategies.