Location
Toronto, ON, Canada, San Francisco, CA
Employment Type
Full time
Location Type
Hybrid
Department
Technology
Software
Data Science
Compensation
Toronto
CA$135K – CA$155K • Offers Equity
San Francisco
$165K – $185K • Offers Equity
In addition to a competitive base salary, equity, and benefits, Tonal provides the opportunity to grow your career with us.
Tonal takes into consideration an individual’s background, experience, and location in determining their salary.
About the Role
We’re looking for a highly skilled and motivated Senior Data Analyst join our Data & Analytics team, with a focus on end-to-end reporting workflows and BI tools. This role is ideal for someone who thrives at the intersection of raw data engineering, thoughtful data modeling, and user-centric visualization in BI tools.
You will be responsible for extracting data from a variety of sources, transforming it into analytical models via tools like dbt, and building impactful dashboards and reports in Looker. This role supports multiple teams — including Product, Operations, and Revenue — and will play a key part in democratizing data through robust pipelines and intuitive visualizations.
We’re looking for someone who brings a strong sense of ownership over data workflows and proactively identifies opportunities to improve data quality, engineering processes, and reporting infrastructure. You won’t just build what’s asked — you’ll ask what’s missing and lead the charge to fill the gaps.

What You’ll Do

• Own and maintain end-to-end data workflows, from extraction to modeling to dashboard delivery.
• Lead efforts in building robust, self-serve data experiences in Looker as a platform expert, including LookML development and dashboard design.
• Work across data ingestion tools (primarily Fivetran) to pull raw data into our warehouse.
• Build and manage data models in dbt, ensuring clean and reliable layers for reporting and analysis.
• Proactively identify engineering and data integrity issues, propose solutions, and lead fixes — not just as a builder, but as a steward of high-quality data systems.
• Support reporting continuity across systems migrations (e.g., WooCommerce Shopify) and multi-source reconciliation (Salesforce, Netsuite, etc.).

Technical Requirements

• Expert in Looker, including LookML development, data exploration, and dashboard optimization.
• Strong SQL skills, with experience developing in dbt or equivalent transformation tools.
• Familiar with data ingestion and orchestration tools such as Fivetran, Airflow, or similar.
• Ability to debug data issues across pipeline layers (source staging model dashboard).
• Ownership mentality with demonstrated ability to improve data systems without being prompted.
• Excellent documentation and stakeholder communication practices.

Experience & Background

• 4–6 years of experience in data analytics, BI development, or data engineering in a fast-paced environment.
• Experience supporting multiple stakeholders across Sales, Marketing, Product, or Operations.
• Prior experience working with data from tools like Shopify, Salesforce, Klaviyo, Netsuite, and Rudderstack is a plus.
• Self-starter who thrives in ambiguity and takes initiative to improve underlying systems and data access.
• Exposure to event tracking and customer journey analysis (e.g., using Rudderstack or similar CDPs).
• Experience with cross-system data reconciliation (e.g., reconciling sales data across Shopify, Salesforce, Netsuite, …).
• Familiarity with email and paid media platforms (e.g., Klaviyo, Meta, Google Ads).

Why You’ll Love This Role

• You’ll own critical reporting infrastructure at the heart of our business.
• You’ll empower business teams to act confidently and quickly using high-quality data.
• You’ll be a trusted expert in BI tooling and a key contributor to scalable data systems in a collaborative, data-empowered culture.

At Tonal, we believe that the unique and varied lived experiences of our teammates contribute to our overall strength. We don’t just appreciate differences, we celebrate them, and we always seek people that represent a wide variety of backgrounds. We’re dedicated to adding new perspectives to the team and designing employee experiences that contribute to your growth as much as you do to ours. If your experience aligns with what we’re looking for (even if you don’t check every single box), send us your application. We would love to hear from you!
Tonal is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence, dignity, integration, and equality of opportunity. Should you have any accommodation requests, please reach out to us via our confidential email, accessibility@tonal.com. All requests will be addressed and responded to in accordance with Tonal’s Accessibility Policy and local legislation.

What You’ll Do

• Own and maintain end-to-end data workflows, from extraction to modeling to dashboard delivery.
• Lead efforts in building robust, self-serve data experiences in Looker as a platform expert, including LookML development and dashboard design.
• Work across data ingestion tools (primarily Fivetran) to pull raw data into our warehouse.
• Build and manage data models in dbt, ensuring clean and reliable layers for reporting and analysis.
• Proactively identify engineering and data integrity issues, propose solutions, and lead fixes — not just as a builder, but as a steward of high-quality data systems.
• Support reporting continuity across systems migrations (e.g., WooCommerce Shopify) and multi-source reconciliation (Salesforce, Netsuite, etc.)

Why You’ll Love This Role

• You’ll own critical reporting infrastructure at the heart of our business.
• You’ll empower business teams to act confidently and quickly using high-quality data.
• You’ll be a trusted expert in BI tooling and a key contributor to scalable data systems in a collaborative, data-empowered culture