THE ROLE & THE TEAM

As part of Demand Data & Analytics at Lounge by Zalando, the Planning, Steering, and Performance Measurement Team is dedicated to evaluating the effectiveness of our online and offline marketing, including CRM initiatives and Customer Lifecycle Management (CLM) activities, while fostering an understanding of the development of our customer base.
As a Senior Data/Product Analyst, you will be instrumental in generating data-driven insights that support our lifecycle strategy and CRM decision-making. You will own the analysis of complex data sets, producing actionable insights that drive our CRM initiatives. Your role will involve working closely with lifecycle managers to develop tactics and solutions that enhance CRM communications and ensure alignment with strategic goals. Additionally, you will lead the design and evaluation of A/B tests, providing recommendations to refine CRM strategy execution and improve performance. Collaborate with cross-functional teams, including applied/data scientists, engineers, and other analysts, to build cutting-edge CRM measurement and performance solutions.
This is a hybrid position (40% office time, 60% work from home) and is based in Berlin.

WHAT WE’D LOVE YOU TO DO (AND LOVE DOING)

• Work closely with various teams to align on business requirements, define success metrics and develop innovative strategies for measuring CLM/CRM effectiveness.
• Independently conduct in-depth analyses to define pain points and opportunities to be tackled as part of the CLM strategy, individual CRM initiatives and customer lifecycle activities, assessing their impact on key business KPIs and providing clear, actionable recommendations to enhance customer engagement.
• Develop advanced CLM/CRM measurement solutions and performance optimization tools that evaluate the short- and long-term impact of CRM efforts, enabling data-driven decision-making.
• Design and evaluate A/B tests to refine CRM strategies and tactics.
• Serve as a subject matter expert in CLM/CRM analytics, staying updated with the latest trends and innovations, and actively exchanging knowledge with peers across the organization.