Lead business-critical investigations across the customer journey, from acquisition and activation to conversion, monetization, and retention, translating findings into actionable recommendations.
Analyze marketing channel performance, attribution, and incrementality across SEO, paid search, CRM, and emerging channels to evaluate investment effectiveness and identify growth opportunities.
Design, implement, and evaluate A/B tests in collaboration with Product and Growth teams, applying statistical analysis, causal inference, and quasi-experimental methods where traditional experimentation is not feasible.
Build, test, document, and maintain reliable, production-ready data models using SQL, Python, and data transformation tools, ensuring the quality and integrity of analytical foundations.
Go beyond descriptive reporting to explain business performance, identify underlying drivers, challenge assumptions, and recommend concrete actions that improve business outcomes.
Investigate unexpected changes in traffic, conversion rates, and customer behavior, developing analytical frameworks, predictive models, and data products that help teams identify and act on opportunities faster.
Partner with Product Managers, Growth specialists, engineers, and senior leadership to translate ambiguous business challenges into structured analytical approaches and measurable results.
Take ownership of analytical projects from initial problem definition and data preparation through modeling, interpretation, stakeholder communication, and implementation of recommendations.
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