CaptivateIQ is the leading Sales Performance Management solution, recognized by Forrester and G2, and trusted by customers including Affirm, Gong, and Figma. With solutions for Sales Planning and Incentives, we help revenue teams automate processes, hit revenue targets, and adapt with business change, ultimately driving efficient growth. It’s time to rethink ROI - your return on incentives - with CaptivateIQ.
With backing from Sequoia, Accel, ICONIQ, Sapphire Ventures, and other leading investors, CaptivateIQ is on a mission to enable every company to improve their return on incentives and sales planning.

REQUIREMENTS

• 4–6+ years of B2B demand generation experience, ideally in a high-growth, multi-product SaaS company
• Proven track record of owning pipeline targets and delivering measurable results
• Experience supporting segment-specific GTM strategies (e.g., ENT vs. MM)
• Deep knowledge and ownership experience of multi-channel campaign execution, segmentation, and attribution
• Data-driven mindset with expertise in tools like Salesforce, HubSpot, Google Analytics, and LinkedIn Campaign Manager
• Strong communication skills and a bias for cross-functional collaboration
• Creative and adaptable — knows when to follow proven playbooks and when to invent new ones
• Comfortable rolling up your sleeves and making things happen
• Familiarity with AI tools to improve marketing efficiency, personalization, or campaign experimentation

ABOUT THE ROLE

As a Senior Demand Generation Manager, you’ll be at the forefront of driving CaptivateIQ’s pipeline engine. You’ll lead the development and execution of full-funnel campaigns across channels—owning strategy, execution, and results. Reporting to the Director of Demand Generation, you’ll partner closely with sales, product marketing, corporate marketing, digital, and marketing ops to turn bold ideas into high-impact programs that generate and accelerate qualified pipeline.
This role is ideal for someone who takes full ownership — strategic and scrappy — with a strong bias to action and the ability to scale programs with both precision and creativity.

RESPONSIBILITIES

• Fully own the strategy, execution, and results of integrated campaigns — from planning and creative direction to multichannel execution and optimization (digital, events, webinars, email, paid media, SEO/SEM, partnerships).
• Develop and manage quarterly campaign calendars, goals, and forecasts
• Build integrated programs that tie together compelling content, intent data, and outbound efforts to influence buyers throughout the funnel
• Partner with Product Marketing to translate messaging into campaign narratives and offers
• Collaborate with Sales and BDRs to align on outbound strategy, target accounts, and follow-up workflows
• Monitor performance daily and optimize campaigns to improve conversion rates, efficiency, and ROI
• Report on pipeline results and share learnings to inform future programs
• Experiment and iterate quickly—bringing new formats, ideas, and channels to the table