Location
Remote - USA
Employment Type
Full time
Location Type
Remote
Department
Marketing
Deadline to Apply
September 8, 2025, 1:00 AM CDT
Compensation
Base Salary $145K – $160K
Where you fall within the compensation range is based on how you demonstrate the attributes and competencies required for the role. We mostly reserve the upper half of our compensation bands for internal growth. During your call with one of our recruiters, they can further clarify the salary range and our total compensation.
Overview

WHO IS FLOCK?

Flock Safety is an all-in-one technology solution to eliminate crime and keep communities safe. Our intelligent platform combines the power of communities at scale - including cities, businesses, schools, and law enforcement agencies - to shape a safer future together. Our full-service, maintenance-free technology solution is trusted by communities across the country to help solve and deter crime in the pursuit of safer communities for everyone.
Our holistic public safety platform is comprehensive and intelligent, providing the actionable evidence needed to solve, deter and reduce crime across neighborhoods, schools, businesses and entire cities. Without compromising transparency or privacy, we are turning unbiased data into objective answers.
Flock strives to offer a career-defining experience where you can also make an impact on your community. While safety is a serious business, we are a supportive team that is optimizing the remote experience to create strong and fulfilling relationships even when we are physically apart. Our group of hard-working employees thrive in a positive and inclusive environment, where a bias towards action is rewarded.
We have raised over $700M in venture capital from investors including Tiger Global, Andreessen Horowitz, Matrix Partners, Bedrock Capital, Meritech Capital Partners, and Initialized Capital. Now surpassing a $7.5B valuation, Flock is scaling intentionally and seeking the best and brightest to help us meet our goal of reducing crime in the United States by 25% in the next three years.

THE OPPORTUNITY

We’re seeking a strategic and driven Senior Demand Generation Manager to join our Marketing team reporting to the Senior Director of Marketing. As Senior Demand Generation Manager, you will be responsible for owning the strategy and execution of demand generation programs that drive high-quality pipeline across our public safety customer base. You’ll design, implement, and refine multi-channel campaigns that align with our go-to-market strategy, with a high collaboration with sales team.
This is a high-impact role for a self-starter with proven experience in public safety or government sectors, excellent collaboration skills, and a deep understanding of what it takes to influence buying decisions in complex sales cycles.

REQUIREMENTS

• 7+ years of B2B marketing experience, with at least 5+ years in demand generation, ABM or growth marketing roles.
• Experience working with account based marketing specifically 1 to 1 account support
• Demonstrated experience working in or marketing to public safety, law enforcement, or government sectors a plus
• Deep understanding of GTM strategy and the ability to operationalize it through measurable marketing programs.
• Analytical mindset with experience tracking campaign performance and optimizing for results.
• Excellent communication, project management, and cross-functional leadership skills.
• Experience in a high-growth, fast-paced environment is a plus.
• Comfort with both strategic planning and hands-on execution.
  Feeling uneasy that you haven’t ticked every box? That’s okay; we’ve felt that way too. Studies have shown women and minorities are less likely to apply unless they meet all qualifications. We encourage you to break the status quo and apply to roles that would make you excited to come to work every day.

90 DAYS AT FLOCK

We are a results-oriented culture and believe job descriptions are a thing of the past. We prescribe to 90 day plans and believe that good days, lead to good weeks, which lead to good months. This serves as a preview of the 90 day plan you will receive if you were to be hired in this role at Flock Safety.

THE INTERVIEW PROCESS

We want our interview process to be a true reflection of our culture: transparent and collaborative. Throughout the interview process, your recruiter will guide you through the next steps and ensure you feel prepared every step of the way.

[Recruiters please adjust this based on the level appropriate standardized interview plans]

• Our First Chat: During this first conversation, you’ll meet with a recruiter to chat through your background, what you could bring to Flock, what you are looking for in your next role, and who we are.
• The Hiring Manager Interview: You will meet with your potential future boss to really dive into the role, the team, expectations, and what success means at Flock. This is your chance to really nerd out with someone in your field.
• The Technical Assessment: Our technical assessments seek to test the hard skills required to do the job. Engineers may find themselves in coding interviews or architecture discussions, sales roles may present mock discovery calls, and leadership roles may craft 90 day plans. Your recruiter will inform you of which assessment you will be assigned and ensure you are fully prepared for your big day.
• The Panel: Learn more about the team, responsibilities, and workflows. You should be prepared to speak about past projects, how you collaborate and communicate with others, and how you live our values. Depending on the team and role you are interviewing for, you may meet with several teammates as well as cross-functional partners.
• The Executive Review: A chance to meet an executive and view Flock from a different lens. Be prepared to ask well-thought-out questions about the company, culture, and more.

• Translate company-wide GTM plans into actionable demand generation initiatives, aligned with sales and product marketing.
• Build and scale ABM campaigns targeting strategic public safety accounts including law enforcement, municipalities, and government agencies. Use intent data and account insights to tailor messaging and tactics.
• Own multi-touch, full-funnel campaign planning and execution across channels including email, paid media, webinars, direct mail, and field events.
• Pipeline & Revenue Impact: Partner closely with sales and marketing operations to track and report on campaign performance, pipeline contribution, and ROI. Optimize campaigns to meet pipeline goals.
• Work with cross-functional teams (Sales, Sales Enablement,Product Marketing, Content, PR, Creative, Events & Revenue Operations) to ensure cohesive messaging, timely enablement, and efficient hand-offs.
• Leverage industry insights to craft persona-specific outreach that speaks to the unique challenges and goals of public safety professionals (e.g., chiefs, patrol commanders, analysts or city officials).
• Understanding martech stack from Salesforce, Sales Nav, Seismic, Gong, 6sense (or Demandbase)
• Understand the use of tech stack to segment audiences, automate campaigns, and analyze performance data.