SKILLS & EXPERIENCE

• Strategic Marketing Mindset - Proven ability to develop and execute comprehensive B2B marketing strategies with demonstrated success in customer retention, expansion initiatives, and event management
• Data-Driven Decision Making - Strong analytical capabilities and experience using data to optimise customer marketing campaigns, with proficiency in measuring ROI and customer engagement metrics
• Marketing Technology Expertise - Deep understanding of marketing automation platforms, CRM systems, and customer journey tracking tools
• Business Acumen - Strong understanding of customer lifecycle management, renewal processes, and upsell/cross-sell dynamics, with ability to align marketing initiatives to revenue objectives
• Cross-functional Collaboration - Exceptional interpersonal skills with proven ability to work effectively with account management, customer success, and other marketing teams
• Problem-Solving & Adaptability - Ability to thrive in fast-paced environments, adapt strategies based on customer feedback, and find creative solutions to complex marketing challenges

ABOUT THE ROLE

As a key member of the Marketing team, you’ll drive revenue growth from existing customers across UK and Ireland through data-driven demand generation. Working directly with the Chief Marketing Officer, Demand Gen team and collaborating with the rest of the Marketing and Commercial Team, you’ll architect and execute multi-channel demand generation campaigns focused on customer retention, expansion, and cross-selling opportunities. This role requires close partnership with account management and customer success teams to establish aligned revenue targets and customer engagement metrics, while ensuring data-led decision-making supports the annual targets. Additionally, you’ll collaborate with other Demand Generation roles to optimise campaigns across the business, coordinating with teams focused on new business acquisition and the public sector.
Your expertise in existing customer marketing demand generation will be fundamental to achieving the organisation’s customer lifetime value objectives and overall revenue goals. You will be required to visit our Peterborough and Watford offices at least once per week.

ROLE ACCOUNTABILITIES AND RESPONSIBILITIES

• Deliver the annual lead generation targets for existing customer revenue growth as agreed with the CMO, Customer Success and Account management function
• Develop and execute comprehensive customer retention and expansion strategies to maximise customer lifetime value and meet revenue objectives
• Design and implement integrated multi-channel marketing campaigns focused on cross-selling, upselling, and renewal opportunities leveraging the relevant channels
• Establish effective relationships with account management and customer success teams to ensure aligned messaging and campaign effectiveness
• Partner with other teams (product marketing) to create compelling value propositions for the existing customer base
• Drive testing initiatives to understand customer behaviour, identify expansion opportunities, and optimise strategies for continuous performance improvement
• Coordinate with other demand generation teams to ensure consistent messaging and optimal resource allocation across the entire customer journey
• Own marketing analytics and reporting, including developing KPIs for existing customer initiatives, providing insights on campaign effectiveness, engagement metrics, and revenue attribution