Senior Demand Generation Specialist at PTC

Santanyí, Balearic Islands, Spain -

Full Time

Start Date

Immediate

Expiry Date

12 Feb, 26

Salary

0.0

Posted On

14 Nov, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Demand Generation, Digital Advertising, SEO, Budget Management, Sales Collaboration, Campaign Optimization, A/B Testing, Content Creation, Lead Management, B2B Software, Email Campaigns, Social Media, Salesforce, Google Analytics, Marketing Technology, Performance Reporting

Industry

Software Development

Description

Demand generation for Core products. (Digital programs) . Develop Digital advertising in the form of core product ads and offers delivered through Google PPC programs. Work closely with product teams to update content and ads related to the relevant product topics. Digital Strategy: Collaborate with SEO and web teams to drive qualified organic traffic through keyword research, content creation, technical SEO, and link-building strategies.Budget Management: Stay within established budgets for both launch activities and core product digital programs. Pipeline and Growth: Responsible for driving pipeline creation for key core products in the mid-market and SMB space (Customer segmentation in the Enterprise, Corporate and Commercial space) Channel & Regional Ready Programs: Ensure that the Launch campaigns and digital advertising created are ready for the Partner Marketing team to distribute to our channel partners so they can also leverage the campaigns and are also translated for regional use. Sales Collaboration: Partner with sales to review campaign tactics and gather feedback on lead quality to improve effectiveness. Work with the cross functional marketing team to design, launch, and optimize demand generation campaigns (including digital, email, social, and virtual events) Monitor, analyze, and optimize campaign KPIs, as well as develop ongoing performance reporting Manage an A/B testing plan to constantly hone digital campaign performance Help regional marketers create and launch regional programs or leverage central marketing campaigns in local languages to help generate Top of funnel leads (webinars, content syndication, third party ads, nurture streams, etc.) Create, run and report on organic social promotions for various campaigns Support sales and partner marketing with social media posts Partner with marketing operations to ensure all lead generating activities are properly positioned, followed up, and tracked accurately Localize central marketing campaigns to increase conversions Excellent communication (written & verbal) skills Ability to work on multiple projects at the same time Ability to always meets deadlines with quality work An understanding of lead management, sales cycle and routing processes preferred B2B Software company experience Hands-on experience deploying email campaigns, optimization testing and social media Experience creating effective web banner ads Experience with buyers journeys and content strategy is a plus Experience with Salesforce, PowerBI, and Qlik Experience using marketing technology like 6Sense, Eloqua, ON24, Knak, Google Analytics is desired Bachelors degree 4-6 years experience in marketing or demand generation

Responsibilities

The Senior Demand Generation Specialist is responsible for developing digital advertising strategies for core products and driving pipeline creation in the mid-market and SMB space. This role involves collaboration with sales and product teams to optimize demand generation campaigns and ensure effective lead generation.