CORE ACCOUNTABILITIES

As our Senior Design Lead, you will be responsible for:

• Lead hands-on brand craft, creating hero assets and setting the visual quality benchmark through your own design work
• Evolve the global visual identity across touchpoints, shaping how the brand looks, feels and behaves
• Develop flexible design systems and toolkits that enable consistent yet creative global execution
• Drive creative direction through making — designing alongside the team and leading on high-impact work
• Act as brand guardian and mentor, ensuring strong governance while building capability, taste and craft across the team

KEY SKILLS & CAPABILITIES

• Exceptional brand design craft with a portfolio to match
• The ability to zoom between detail and direction
• Experience leading senior designers while remaining hands on
• Strong opinions, loosely held — backed by taste, logic and care
• Deep understanding of how brand identity works across digital, physical and cultural contexts
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