Senior Digital Account Manager (Digital Media)

at  Havas Johannesburg

JOB SUMMARY:

As a Senior Digital Account Manager at Havas, your role involves overseeing the relationship between the agency and its clients, ensuring that their needs are met and their expectations exceeded, overseeing the quality of media plans and project managing output from the team overall to ensure timely delivery and quality assurance.

JOB DESCRIPTION:

You will be responsible for managing a key portfolio FMCG client account, ensuring their satisfaction, and driving performance. You will serve as one of the primary point of contact for clients, understanding their business objectives, and developing strategies to meet their advertising and marketing goals. Your role will involve collaborating with internal teams, including creative, media planning, and analytics, to deliver integrated solutions that align with client objectives and deliver measurable results. Additionally, you will be responsible for managing client budgets, and identifying opportunities for account expansion.

QUALIFICATIONS:

4-5 years of experience in account management within a media agency or related industry.
Proven track record of managing client relationships and performance media on digital.
Strong understanding of digital marketing channels, including display, social media, search, and video.
Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively.
Strong analytical skills and the ability to translate data into actionable insights.
Proficiency in Microsoft Office suite
Team player with strong leadership and interpersonal skills.
Ability to thrive in a fast-paced, deadline-driven environment.

REQUIREMENTS

Digital Media Planning
Project Management
Knowledge of Facebook, DV360, paid media on digital
Knowledge of campaign optimisation strategies
Experience working with client

Build and maintain strong relationships with client, understanding their business needs and challenges.
Serve as the primary point of contact for client communications, managing expectations and providing regular updates on campaign performance.
Develop and present strategic recommendations and proposals to clients, leveraging industry insights and best practices, especially regarding planning and performance on digital media (social and biddable, as well as partnerships).
Collaborate with internal teams to develop integrated marketing campaigns that align with client objectives and deliver measurable results.
Manage client budgets and ensure campaigns are executed within agreed-upon parameters.
Monitor campaign performance and provide insights and recommendations for optimization alongside a dedicated data analyst/reporter.
Stay informed about industry trends, emerging technologies, and competitor activity to inform client strategies and recommendations.
Mentor and provide guidance to junior account team members, fostering their professional growth and development.
Represent the agency at client meetings, industry events, and conferences, showcasing our capabilities and expertise.