Senior Digital Account Manager at Ticketek Entertainment Group

Sydney, New South Wales, Australia -

Full Time

Start Date

Immediate

Expiry Date

12 Mar, 26

Salary

0.0

Posted On

12 Dec, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Marketing, Media Strategy, CRM, Lifecycle Marketing, Integrated Campaign Planning, Data Analysis, Audience Segmentation, Project Coordination, Communication Skills, Performance Marketing, Marketing Automation, Event Promotion, Omnichannel Strategy, Campaign Optimization, Customer Journeys, Reporting

Industry

Entertainment Providers

Description

About Ticketek Entertainment Group Ticketek Entertainment Group is a global fan experience company that tickets, promotes and delivers live experiences that are impossible to forget. In a distracted world where nothing beats real human moments, We make life better live! Our Group includes; our Fan Experience Platform (Ticketek) that sells tickets and provides value added services, Event promoting, with businesses across Touring (TEG Touring), Sport (TEG Sport), and Family Experiences (TEG Experiences) and our digital business (Ovation) which focuses on delivering seamless data-driven outcomes for our fans and partners. About the Role: As a Senior Digital Account Manager you’ll play a critical cross-functional role in planning and managing client expectations across our full suite of connected media products. You will help translate event objectives into cohesive, omnichannel plans, ensuring the right audiences are reached with the right messages at the right time, across programmatic, social, email, app, and web. This role bridges strategic planning and operational coordination, working closely with performance marketers, automation specialists, and data analysts. What does a day in the life look like? Role Responsibilities: Platform Excellence Omnichannel Strategy & Planning Design integrated digital marketing strategies across paid and owned environments. Translate event and brand objectives into channel-neutral campaign plans across digital media and Ticketek owned channels (email, intelligent campaigns, app, push, on-site banners). Collaborate with internal CRM/Marketing Automation teams to align audience segments, lifecycle messaging, and contact strategy with paid media targeting and messaging. Coordinate campaign calendars and flighting to ensure consistent timing across media, email, SMS, and push. Recommend channel mix and tactical deployment based on audience type, purchase cycle, and marketing goals (awareness, consideration, conversion). Act as the connective tissue between the performance media and lifecycle teams to ensure cohesive messaging and frequency control. Ensure accuracy and consistency in reporting sent to clients Ensure invoices are paid and work with leadership on timely escalation Evangelise Automation initiatives across paid and self-service products Data Collaboration & Campaign Optimisation Work with marketing, data and analytics teams to inform smarter planning and iteration. Use insights from GA4, BigQuery, and Looker Studio to influence audience segmentation, retargeting windows, and channel sequencing. Partner with the Data & Analytics team to evaluate event-level performance, surfacing trends across buyer behaviour, event types, and market segments to inform channel strategies that deliver measurable results. Help test and refine personalised journeys across media and owned channels using audience insights and predictive signals. Work closely with the tagging and measurement teams to ensure visibility into each part of the funnel. Contribute to post-campaign reviews with a focus on learning loops, uplift opportunities, and attribution clarity. About You Essential experience & skills 5+ years in digital marketing, media strategy, CRM/lifecycle marketing, or integrated campaign planning. Experience working across a variety of biddable and direct paid digital media platforms (e.g. Google Ads, Meta, DV360, Tradedesk, Social Media) and exposure to owned/lifecycle channels (e.g. Braze, Salesforce) Strong understanding of customer journeys, channel roles, and digital engagement tactics. Confident working with data dashboards and collaborating with analytics teams to extract actionable insights. Excellent communication and project coordination skills across cross-functional teams. Desirable experience Experience in a ticketing, entertainment, eCommerce, or large-scale transactional environment. Experience with data-driven audience planning using first-party or cloud-based data (e.g. BigQuery, CDPs). Familiarity with audience syncing, retargeting logic, and event segmentation for multichannel campaigns. Working knowledge of marketing automation best practices including triggered comms, frequency management, and behavioural segmentation. Ability to create campaign flows, channel maps, and briefing documents that clearly articulate omnichannel strategies. Here’s a taste of what TEG offers: Complimentary event tickets Birthday and volunteering leave Wellbeing discounts & flu vaccinations Paid parental leave & free employee support (EAP) Global rewards and recognition Learning, development & career pathways A diverse, inclusive, and passionate team Equal Opportunities For more information about TEG please go to http://www.teg.com.au/ TEG is an equal opportunity employer committed to embrace diversity, respect, and care for our people and communities. If there are any adjustments that need to be made to ensure you have a fair and equitable experience in our recruitment process, please advise us when scheduling your interview. *Only direct applications will be considered. No recruiters please*

Responsibilities

The Senior Digital Account Manager will design integrated digital marketing strategies and translate event objectives into cohesive omnichannel plans. They will collaborate with various teams to ensure consistent messaging and optimize campaigns based on data insights.