Senior Digital Accounts Manager at RPM Living

Phoenix, Arizona, United States -

Full Time

Start Date

Immediate

Expiry Date

10 Mar, 26

Salary

0.0

Posted On

10 Dec, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Marketing, SEO, Paid Media, Social Media, Lead Generation, Data Analytics, Content Management, Digital Strategy, Campaign Management, Website Optimization, Performance Measurement, Team Leadership, Client Relations, Market Analysis, Google Web Tools, Reputation Management

Industry

Real Estate

Description

Overview At RPM, we’re in the business of extraordinary. We believe people-first is the way to success which is why we provide top industry pay, comprehensive benefits, and a path of upward mobility via career training and education. Join us and start your extraordinary journey today. Position Summary The Senior Digital Marketing Account Manager is responsible for leading a team of talented digital team members to develop best in class digital marketing. This individual is charged with driving digital strategy to meet objectives and project deliverables while leveraging a solid understanding of digital initiatives, policies, procedures and/or requirements. With a focus on inbound and outbound marketing efforts, lead generation and marketing channel optimization, this role is critical to increasing volume and promoting brand growth through the development, management, and reporting of digital plans and partnerships. Responsibilities Effectively guide, mentor, and lead a team of digital associates with a focus on paid media, social media SEO and website best practices Establish strong working relationships with a variety of digital partners to manage the digital media-buying, placement, monitoring and reporting Lead the in-house day to day operation of all digital marketing efforts; working at both the strategic level and operational level as a subject matter expert Measure and report performance of all digital marketing efforts (SEO, paid search, email marketing, etc.), against goals (ROI and KPIs) and provide strategic recommendations Contribute to large-scale planning related to the execution of the digital strategy Maintain end-to-end digital marketing capabilities and strategy that aligns with the needs and goals of each property and RPM Living Oversight and management of corporate and property-level website strategy, SEO optimization, initiatives and best practices. Set and deliver short and long-range content management direction for websites Establish best practices around the use of data and analytics to inform marketing and campaign effectiveness and lead our overall approach to use of digital marketing agencies General oversight and management of all digital initiatives for RPM properties and corporate channels, including but not limited to; websites, portals, SEO, paid search, ILS’, reputation management, Google web tools and social media As needed, develop and manage all components of digital marketing campaigns, inclusive of ads, landing pages, copy, and other assets as applicable Audit and manage all digital marketing campaigns created in-house or outsourced with vendor partners Update training materials, guidelines and other documentation related to digital marketing systems Provide expertise as needed to RPM clients in partnership with the in-house marketing associates and operations teams Support business development efforts through digital marketing evaluation of prospective new properties and clients Oversight and management of Google web tools for corporate and the property portfolio As needed, engage with content management system to improve SEO through website back end settings (tagging, photo edits, copy, and other enhancements) Communicate clearly all information attained through the follow up of reviews, leads, and marketing materials to the Management team, Marketing team, and Senior leadership in efforts to approve upon all of our expectations for our sales goals, employee development, and customer service goals Education and Experience Bachelor's degree from four-year college or university; or one to two years related experience and/or training; or equivalent combination of education and experience Minimum of 2 years’ experience with digital marketing (preferably Property Management Experience) Proven track record of success in internet advertising and social media campaigns. Ability to analyze the market conditions online and respond accordingly Google certified is a plus Qualifications Physical Requirements: May be required to sit or stand for extended periods of time Must be able to read documents, computer screens and data Must be able to hear and understand verbal communications in person and over the phone or computer May occasionally be required to lift or carry items such as files or office supplies weighing up to 15 pounds Must be able to operate a computer, keyboard, mouse and other office equipment Work Environment: This is a hybrid role, requiring the associate to work in Austin or Phoenix office 3 days per week The office is an open setting which may include bright lights, constant noises and distractions Company Information Join RPM Living and experience exceptional benefits designed to enhance your life. Weekly pay for all associates working onsite at an apartment community Comprehensive healthcare coverage available for all full-time, regular associates Employer-paid employee assistance, mental health, and wellness programs Ancillary benefits including critical illness, hospital indemnity, and accident insurance 401(k) with robust company match Opportunities for professional development, career growth, and role-based learning plans Diversity, Equity, Inclusion and Belonging (DEIB) and multiple Employee Resource Groups (ERG) Paid time off plus floating holidays and volunteer days Discounted Perks (Costco membership, movie tickets, health & wellness, entertainment & travel discounts) Employment with RPM Living is contingent upon successful completion of a background check as local and federal state requires, and possession of a valid driver's license. RPM Living participates in E-Verify. For more information, see the E-Verify Participation Poster and the Right to Work Poster. RPM Living is an Equal Opportunity Employer.

Responsibilities

The Senior Digital Marketing Account Manager leads a team to develop and implement digital marketing strategies, focusing on both inbound and outbound efforts. This role includes managing digital initiatives, measuring performance, and ensuring alignment with company goals.