Overview:
National Debt Relief (NDR) is seeking a highly technical Senior Digital Analytics Analyst to join our Data Intelligence team. This role plays a crucial part in optimizing digital experiences for new and existing clients by ensuring accurate tracking, analytics implementation, and data-driven insights across the website, mobile, client portal, online chat, and other platforms. As a Senior Analyst, you will leverage your expertise in SQL, Python, GA4, Adobe Analytics, and tag management systems to extract insights, validate tracking, and drive business decisions. You will collaborate closely with engineering, marketing, and product teams to ensure seamless data collection, analysis, and integration into enterprise data platforms. This position is ideal for a data-driven problem solver with a strong technical foundation in event tracking, data pipelines, and marketing attribution modeling.
Responsibilities:
- Lead the implementation and validation of tracking frameworks using Google Tag Manager (GTM), Adobe Launch, or Tealium, ensuring accurate data collection for web and mobile applications.
- Develop and enforce digital event tracking strategies, working closely with engineering teams to align data layer specifications with business needs.
- Conduct tracking audits, troubleshooting, and debugging to resolve data inconsistencies and improve data quality across digital platforms.
- Analyze website, app, and marketing performance using GA4, Adobe Analytics, and SQL, identifying trends and actionable insights to optimize conversion rates and customer engagement.
- Implement multi-touch attribution (MTA) models and marketing mix modeling (MMM) to assess the impact of digital campaigns across multiple channels.
- Leverage SQL and Python for funnel analysis, segmentation, anomaly detection, and predictive modeling to drive data-driven decision-making.
- Collaborate with product and marketing teams to design, execute, and analyze A/B and multivariate tests, measuring performance improvements and optimizing digital experiences.
- Work with data engineers to integrate digital data into Snowflake, ensuring seamless accessibility for enterprise reporting and advanced analytics.
- Develop automated reporting dashboards in Sigma, Tableau, Looker, or Power BI to provide stakeholders with real-time insights on digital performance and key business metrics.
- Stay up to date with emerging trends in digital analytics, tracking technologies, and data privacy regulations to ensure compliance and maintain best-in-class analytics capabilities.
Qualifications:
Education/Experience
- Bachelor’s or Advanced degree in Data Science, Business Analytics, Computer Science, or a related field is preferred.
- 4 years of experience in digital analytics, product analytics, or marketing analytics.
Required Skills/Abilities
- Expert proficiency in SQL (Snowflake preferred) and Python for digital data analysis.
- Deep experience with Google Analytics 4 (GA4), Adobe Analytics, and custom event tracking.
- Strong understanding of tag management systems (Google Tag Manager, Adobe Launch, Tealium).
- Hands-on experience with A/B testing methodologies, marketing attribution, and predictive modeling.
- Ability to translate complex data into clear, actionable insights for business stakeholders.
- Strong ability to troubleshoot tracking issues, perform data validation, and manage large data sets.
- Exceptional analytical and problem-solving skills to uncover insights from complex data sources.
- Ability to collaborate with cross-functional teams in a fast-paced environment.
- Experience documenting tracking specifications, SQL queries, and data pipelines
Preferred
- Experience with server-side tracking, CDPs (Segment, mParticle), and data governance.
- Familiarity with privacy-compliant analytics strategies (GDPR, CCPA).
- Knowledge of BigQuery ML, dbt, or Apache Airflow for automation and modeling.
- Exposure to digital marketing automation and personalized content strategies.
NDR Role Qualifications
- Computer competency and ability to work with a computer.
- Prioritize multiple tasks and projects simultaneously.
- Exceptional written and verbal communication skills.
- Punctuality expected, ready to report to work on a consistent basis.
- Attain and maintain high performance expectations on a monthly basis.
- Work in a fast-paced, high-volume setting.
- Use and navigate multiple computer systems with exceptional multi-tasking skills.
- Remain calm and professional during difficult discussions.
- Take constructive feedback.
About National Debt Relief:
National Debt Relief was founded in 2009 with the goal of helping an expanding number of consumers deal with overwhelming debt. We are one of the most-trusted and best-rated consumer debt relief providers in the United States. As a leading debt settlement organization, we have helped over 450,000 people settle over $10 billion of debt, while empowering them to lead a healthier financial lifestyle and feel free to live their best life. At National Debt Relief, we treat our clients like real people. Our purpose is to elevate, empower, and transform their lives.
Rated A+ by the Better Business Bureau, our goal is to help individuals and families get out of debt with the least possible cost through conducting financial consultations, educating the consumer and recommending the appropriate solution. We become our clients’ number one advocate to help them reestablish financial stability as quickly as possible.
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