Senior Digital Analytics Manager at Crum & Forster

Glastonbury, Connecticut, United States -

Full Time

Start Date

Immediate

Expiry Date

23 Jan, 26

Salary

140700.0

Posted On

25 Oct, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Google Analytics 4, Google Tag Manager, Web Analytics, Digital Marketing, Data Analysis, A/B Testing, SEO, SEM, Data Visualization, SQL, Communication Skills, Data Presentation, Attribution Models, Project Management, Trend Analysis, Forecasting

Industry

Insurance

Description

Crum & Forster Company Overview Crum & Forster (C&F), with a proud history dating to 1822, provides specialty and standard commercial lines insurance products through our admitted and surplus lines insurance companies. C&F enjoys a financial strength rating of "A+" (Superior) by AM Best and is proud of our superior customer service platform. Our claims and risk engineering services are recognized as among the best in the industry. Our most valuable asset is our people: more than 2000 employees in locations throughout the United States. The company is increasingly winning recognition as a great place to work, earning several workplace and wellness awards, including the 2024 Great Place to Work® Award for our employee-first focus and our steadfast commitment to diversity, equity and Inclusion. C&F is part of Fairfax Financial Holdings, a global, billion dollar organization. For more information about Crum & Forster, please visit our website: www.cfins.com. Job Description Travel Insured International, a Crum & Forster company, is hiring for a Senior Digital Analytics Manager in our Marketing team. Travel Insured International is a leading travel insurance provider with more than 30 years in business. As a key component of our Specialty Business Unit, within the Accident & Health division, TII provides travel protection plans to help each individual travel confidently. Travel Insured International is proud to offer products to consumers and to agency partners of all sizes. We're committed to providing dependable coverage, great value, and end-to-end satisfaction for all customers. The Senior Digital Analytics Manager will lead our digital analytics and reporting initiatives, with a primary focus on Google Analytics 4 (GA4), website tracking, and performance reporting. The ideal candidate will be responsible for developing and executing strategies to measure, analyze, and optimize digital marketing performance across all channels, supporting data-driven decision-making and business growth. This role will also leverage historical data and advanced analytics techniques to forecast future trends and inform proactive marketing strategies. This process-oriented individual will have extensive experience managing digital analytics platforms, implementing website tracking solutions, and collaborating with cross-functional teams, outside consultants, and agencies. This role will oversee the end-to-end analytics process, including the setup and maintenance of GA4 properties, tag management, and the creation of comprehensive dashboards and reports to monitor key performance indicators (KPIs). This role is on a hybrid schedule in our Glastonbury, CT office or can be 100% remote in the Eastern US. What you will do for C&F: Leading the implementation and optimization of GA4 and other analytics tools to ensure accurate data collection and reporting. Developing and managing digital marketing analytics strategies to support omni-channel marketing plans and strategic business objectives. Collaborating with marketing, product, and IT teams to define tracking requirements, troubleshoot data issues, and ensure data integrity. Creating and maintaining automated reports and dashboards to provide actionable insights on website performance, user behavior, and campaign effectiveness. Trend Analysis: Analyze website data to uncover trends and patterns that reveal user behavior and overall site performance. Forecasting: leverage historical data and advanced analytics techniques to forecast future trends and inform proactive marketing strategies. Optimization & Strategic Insights: Generate actionable insights to enhance website content, design, user experience, and digital marketing strategies. A/B Testing Guidance: Leverage data to design and inform A/B tests, comparing website elements to determine the most effective variations. SEO/SEM Data Collaboration: Partner with marketing teams to shape SEO and SEM strategies through in-depth data analysis. What you will bring to C&F: A bachelor’s degree in a quantitative field such as Statistics, Mathematics, Business, Economics, Data Science, Computer Science, a related discipline or equivalent experience is required 8 years of experience in a digital marketing analytics, web analytics, or a related role in B2B/B2C eCommerce is required 5 years of managing analytics projects and delivering actionable insights is required Advanced proficiency with Google Analytics 4 (GA4), Google Tag Manager, and other web analytics tools is required Advanced MS Excel skills; experience with SQL or other data querying languages is a plus Experience with data visualization platforms (Power BI would be a plus) Strong knowledge of SEO, SEM, and digital marketing channel is required Familiarity with A/B testing tools and methodologies is required Analytical Expertise: Exceptional ability to analyze and interpret data, uncovering trends, patterns, and actionable insights. Communication Abilities: Outstanding written and verbal communication skills, with the capacity to clearly explain technical concepts to both technical and non-technical audiences. Data Presentation: Skilled at presenting complex data and analytical findings in a clear, concise, and visually engaging manner for diverse audiences. Attribution Expertise: Deep understanding of attribution models and their application in both B2B and B2C eCommerce environments to accurately measure and optimize the impact of marketing channels on customer journeys and conversions. What C&F will bring to you Competitive compensation package Generous 401K employer match Employee Stock Purchase plan with employer matching Generous Paid Time Off Excellent benefits that go beyond health, dental & vision. Our programs are focused on your whole family’s wellness, including your physical, mental and financial wellbeing A core C&F tenet is owning your career development, so we provide a wealth of ways for you to keep learning, including tuition reimbursement, industry-related certifications and professional training to keep you progressing on your chosen path A dynamic, ambitious, fun and exciting work environment We believe you do well by doing good and want to encourage a spirit of social and community responsibility, matching donation program, volunteer opportunities, and an employee-driven corporate giving program that lets you participate and support your community At C&F you will BELONG If you require special accommodations, please let us know. We value inclusivity and diversity. We are committed to equal employment opportunity and welcome everyone regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. If you require special accommodations, please let us know For California Residents Only: Information collected and processed as part of your career profile and any job applications you choose to submit are subject to our privacy notices and policies, visit https://www.cfins.com/onlineprivacypolicy/ca/noticeatcollection/ for more information. Crum & Forster is committed to ensuring a workplace free from discriminatory pay disparities and complying with applicable pay equity laws. Salary ranges are available for all positions at this location, taking into account roles with a comparable level of responsibility and impact in the relevant labor market and these salary ranges are regularly reviewed and adjusted in accordance with prevailing market conditions. The annualized base pay for the advertised position, located in the specified area, ranges from a minimum of $74,900.00 to a maximum of $140,700.00. The actual compensation is determined by various factors, including but not limited to the market pay for the jobs at each level, the responsibilities and skills required for each job, and the employee’s contribution (performance) in that role. To be considered within market range, a salary is at or above the minimum of the range. You may also have the opportunity to participate in discretionary equity (stock) based compensation and/or performance-based variable pay programs. #LI-AV1 #LI-Remote

Responsibilities

The Senior Digital Analytics Manager will lead digital analytics and reporting initiatives, focusing on Google Analytics 4 and performance reporting. This role involves developing strategies to measure and optimize digital marketing performance across all channels.