Senior Digital Analytics Specialist at Entain

Brisbane, Queensland, Australia -

Full Time

Start Date

Immediate

Expiry Date

22 Jan, 26

Salary

0.0

Posted On

24 Oct, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Analytics, SQL, GA4, Firebase, BigQuery, Amplitude, HTML, CSS, JavaScript, Data Visualization, Tag Management, Data Quality, ETL Processes, Data Governance, Audience Data Transfers, Reporting

Industry

Entertainment Providers

Description

About Entain Australia & New Zealand: It’s your game. Our mission is to revolutionise the world of sports and gaming venue entertainment. We’re the home of the best gaming and tech talent with a passion for pushing the boundaries and creating unforgettable experiences. We have a host of leading brands under the Entain umbrella – our customers can experience the best of sports betting and entertainment with Ladbrokes Australia and neds, where together they provide thrilling avenues for sports enthusiasts and racing aficionados alike. Through Entain Venues, our venue partners offer non-stop entertainment through our line-up of brands from the Australian Poker League and SportsPick to the challenges of InnQUIZitive and many more. We're also proud to support racing and sport in New Zealand through our 25-year strategic partnership with TAB NZ. The TAB brand in New Zealand connects enthusiasts to the heart of the action, whether it's horse racing, greyhounds, or a variety of thrilling sports. Across Entain ANZ, we are committed to providing a safe and healthy working environment for all colleagues and are committed to reducing accidents/injuries and improving employee health and well-being. We all take responsibility for this by interweaving health, safety and wellbeing into our everyday work life and speaking up or sharing when there are issues, suggestions or improvements. Our Culture: We show up through our four key principles that are embedded across the business, from our goals to how we recognise one another and support our growing and ever-changing business to continue to align to create moments that matter for our customers and our people here at Entain. The Why (Role Purpose): At Entain, the customer is at the heart of everything we do — and the Product Insights & Analytics team ensures that every product and marketing decision is grounded in meaningful, high-quality data. The Digital Analytics Specialist plays a key role in connecting business goals to measurable outcomes by designing, implementing, and maintaining tracking that reveals how customers engage with our products. You’ll work closely with Product, Design, and Technology teams to translate KPIs and customer questions into clear tracking requirements, collaborate with developers to implement and QA data collection, and build dashboards in Amplitude that help teams make confident, data-informed decisions. Beyond Amplitude, you’ll also contribute to the broader analytics ecosystem — working across GA4/, Firebase, and BigQuery & Snowflake; managing data pipelines; and ensuring consistent, privacy-conscious data collection across our digital platforms. Your work will directly shape how we understand customer behaviour, evaluate new features, and continuously improve the Entain experience. The What and How: To meet our customer and business needs, the key responsibilities of this role include: (Please note this is an overview — other responsibilities may be required to fulfil the purpose of the role.) Product & Design Enablement Partner with Product Managers and Designers to translate KPIs, hypotheses, and customer questions into clear, measurable tracking requirements. Design and document event structures and data schemas that align with business objectives and support cross-platform consistency. Work with developers to implement and QA event tracking across web and native app platforms. Build, maintain, and evolve Amplitude dashboards that map directly to product and design KPIs. Support experimentation and feature rollout through Amplitude feature flags and experiments Analytics Infrastructure & Data Quality Assist in developing and maintaining GA4, Firebase, BigQuery, and Amplitude architecture. Design, automate, and manage SQL scripts to enable comprehensive digital analytics and marketing reporting. Audit and implement data flows and tagging across GA4, and Google Tag Manager, using HTML/HTML5/CSS/JavaScript where necessary. Support and maintain custom audience data transfers for platforms such as Meta. Create and manage ETL processes that centralise data for analysis and reporting. Ensure data quality, logical consistency, and documentation across all tracking implementations. Reporting & Insight Delivery Build meaningful dashboards and visualisations that connect behavioural data to business and customer outcomes. Report construction and maintenance using BigQuery, Snowflake, and Amplitude. Provide feedback to cross-functional teams on data trends, opportunities, and optimisation points. Contribute to company data governance and act as a subject matter expert on digital analytics tools, tracking best practices, and emerging privacy regulations. Your Skills and Experience: To help you get into the game and be set up for success in this role, you will come with broad skills and experience covering: 3+ years’ experience in technical data roles preferred. Familiarity working with Tag Management software (e.g. Adobe DTM, Adobe Launch, Google Tag Manager, Tealium) and data layers. Experience in SQL for data extraction and data analysis. Experience in using Amplitude, BigQuery and GA360/GA4 data for reporting and insights. Familiarity with web programming languages such as HTML, CSS and JavaScript. Familiarity implementing 3rd party media tags such as DoubleClick, Adwords, Facebook, App Nexus or similar platforms. Experience in building insights dashboards and visualisations using Amplitude, Tableau or Data Studio. Competent Excel skills and ability to use formulas to present data clearly and concisely. Working knowledge of web, database, and marketing technologies. Who we are? At Entain Australia & New Zealand, we're on a mission to revolutionise the world of sports and gaming venue entertainment. We're the home of Australia and New Zealand's best gaming and tech talent, with a passion for pushing boundaries and creating unforgettable experiences. We have a host of leading brands under the Entain umbrella – our customers can experience the best of sports betting and entertainment with Ladbrokes Australia and neds, where together they provide thrilling avenues for sports enthusiasts and racing aficionados alike. We're also proud to support racing and sport in New Zealand through our 25-year strategic partnership with TAB NZ. The TAB brand in New Zealand connects enthusiasts to the heart of the action, whether it's horse racing, greyhounds, or a variety of thrilling sports. A culture where you belong As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion, or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide support for you to express your views and make a positive difference. For more information, feel free to reach out to us at careers@entaingroup.com.au. Please note, we are not accepting any agency help at this time. Thanks! Entain Lifestyle... Embrace your need for a work-life balance through our 9-day fortnight perk. Celebrate the joy of starting a family with 12 weeks of paid parental leave. Indulge in a range of wellness benefits through our wellness calendar, including heavily subsidised gym memberships and other paid-for services. Enjoy the convenience of a free onsite barista and a fully stocked fridge and pantry, ensuring breakfast and lunch are taken care of. Company-wide events designed to honour and celebrate the outstanding achievements of our exceptional team. We LOVE Entertainment, and Racing and Sports are at the heart of everything we do. So, it only makes sense that we provide access to staff giveaways to sporting and racing events.

Responsibilities

The Senior Digital Analytics Specialist will connect business goals to measurable outcomes by designing, implementing, and maintaining tracking that reveals customer engagement. This role involves collaborating with cross-functional teams to ensure data-driven decision-making and continuous improvement of the customer experience.