Senior Digital & Campaign Manager at MicroStrategy

Tysons, Virginia, United States -

Full Time

Start Date

Immediate

Expiry Date

07 Jan, 26

Salary

0.0

Posted On

09 Oct, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Marketing, Campaign Management, Event Management, Lead Nurturing, Performance Analytics, A/B Testing, Collaboration, Budget Management, Vendor Management, Project Management, Data-Driven, Creative Problem-Solving, Integrated Marketing, Sales Pipeline Growth, Content Strategy, Logistics

Industry

technology;Information and Internet

Description

Company Description Strategy (Nasdaq: MSTR) is at the forefront of transforming organizations into intelligent enterprises through data-driven innovation. We don't just follow trends—we set them and drive change. As a market leader in enterprise analytics and mobility software, we've pioneered the BI and analytics space, empowering people to make better decisions and revolutionizing how businesses operate. But that's not all. Strategy is also leading a groundbreaking shift in how companies approach their treasury reserve strategy, boldly adopting Bitcoin as a key asset. This visionary move is reshaping the financial landscape and solidifying our position as a forward-thinking, innovative force in the market. Four years after adopting the Bitcoin Standard, Strategy's stock has outperformed every company in the S&P 500. Our people are the core of our success. At Strategy, you'll join a team of smart, creative minds working on dynamic projects with cutting-edge technologies. We thrive on curiosity, innovation, and a relentless pursuit of excellence. Our corporate values—bold, agile, engaged, impactful, and united—are the foundation of our culture. As we lead the charge into the new era of AI and financial innovation, we foster an environment where every employee's contributions are recognized and valued. Join us and be part of an organization that lives and breathes innovation every day. At Strategy, you're not just another employee; you're a crucial part of a mission to push the boundaries of analytics and redefine financial investment. Job Description The Role: Strategy is seeking an energetic Senior Campaign Manager to drive the management and execution of our integrated campaign efforts. In this role, you will be an individual contributor responsible for developing, managing, and executing multi-channel integrated campaigns that span digital, social, traditional outbound channels, and events to increase brand awareness, generate qualified leads, and drive sales pipeline growth. We are seeking a highly motivated marketing professional who thrives in a fast-paced work environment. As a key player within the marketing team, you will collaborate with web, product, sales, content, and event teams to create and optimize campaigns. The ideal candidate will be data-driven with a deep understanding of digital marketing channels, overall campaign creation and management, event management and logistics, and performance analytics. Key Responsibilities Campaign Planning and Execution: Manage and lead the planning, execution, and optimization of integrated marketing campaigns across all online and offline channels, including email marketing, webinar marketing, and events. Ensure campaigns align with overall marketing goals and effectively target key audiences. Campaign Strategy & Planning: Develop and implement comprehensive integrated campaigns that drive demand and lead generation to support sales pipeline growth. Work cross-functionally to ensure campaigns are aligned with product marketing, sales, and event priorities. Lead Nurturing & Conversion: Design and execute lead nurturing programs, leveraging email, webinars, content syndication, retargeting strategies, and event follow-ups to move leads through the funnel and convert them into sales-qualified opportunities. Performance Analytics & Reporting: Use analytics tools like Google Analytics, Marketo, Strategy, and Salesforce to measure campaign and event performance, track KPIs, and provide insights to optimize future campaigns and events. Present data-driven recommendations to stakeholders. A/B Testing & Optimization: Collaborate with web team, marketing operations, and event teams to conduct ongoing A/B tests on landing pages, email campaigns, and event promotions to improve conversion rates. Implement conversion rate optimization (CRO) strategies to maximize campaign and event ROI. Collaboration & Coordination: Work closely with product marketing, design, content, web, field marketing, event teams, sales, and external agencies to coordinate and execute campaigns and events that align with broader go-to-market initiatives. Social Media & Content Strategy: Collaborate with content, video, social media, and event teams to create engaging, relevant content that supports integrated campaigns and drives digital and event engagement. Ensure all content is aligned with campaign and event objectives and messaging. Budget Management: Manage campaign and event budgets, ensuring resources are allocated effectively across channels and events to maximize return on investment. Vendor Management: Serve as the primary point of contact with external agencies, event vendors, and suppliers, ensuring that campaigns and events are executed to a high standard and meet performance KPIs. Event Management & Logistics: Plan, coordinate, and execute events such as trade shows, conferences, webinars, and customer workshops. Manage all event logistics, including venue selection, vendor coordination, budgeting, promotion, attendee registration, and post-event follow-up to ensure seamless execution and alignment with campaign goals. Why You’ll Love This Role Opportunity to make a significant impact on the company’s marketing, event success, and sales pipeline growth. Work in a collaborative environment with the freedom to innovate and experiment with new strategies, tactics, and event formats. Join a dynamic, high-performing, data-driven team committed to excellence and continuous improvement. Qualifications Experience: 7+ years of experience in digital marketing, campaign management, and event management, ideally in a B2B or SaaS environment. Proven ability to design and execute multi-channel marketing campaigns and manage events from planning to post-event follow-up. Integrated Marketing & Event Expertise: Advanced understanding of developing, managing, and executing integrated marketing campaigns and events, including email marketing, nurture and drip programs, webinars, trade shows, and other on/offline strategic initiatives to generate leads, nurture prospects, and drive pipeline. Data-Driven: Advanced proficiency with Google Analytics, marketing automation platforms (e.g., Marketo), event management system (CVENT), and CRM systems (e.g., Salesforce). Demonstrated ability to analyze campaign and event data and make data-driven decisions to optimize performance. Leadership: Ability to lead strategic cross-functional initiatives and collaborate with various teams, including product marketing, sales, event teams, and external agencies. Experience managing vendors, event suppliers, and agency relationships. Creative & Analytical: Creative problem-solver with the ability to think strategically while being hands-on in execution. Strong analytical skills with the ability to derive actionable insights from campaign and event data. Project Management: Excellent organizational and project management skills with the ability to manage multiple campaigns and events simultaneously while meeting deadlines. Education: Minimum Bachelor’s degree in Marketing, Business, Communications, Event Management, or a related field. Additional Information Strategy is an equal opportunity employer. All applicants will receive consideration for employment without regard to race, creed, color, religion, national origin, gender, sex, sexual orientation, gender identity, disability, veteran status, age, genetic information, or any other legally-protected basis. Strategy provides reasonable accommodation for qualified individuals with disabilities in the hiring process. If you have any difficulty using our online system and you need an accommodation due to a disability, you may contact us about your interest in employment at [email protected]. Visit Strategy’s Careers page for additional information.

Responsibilities

The Senior Campaign Manager will manage and execute integrated marketing campaigns across various channels to increase brand awareness and drive sales pipeline growth. This role involves collaboration with multiple teams to ensure campaigns align with marketing goals and effectively target key audiences.