Description
Penn Medicine is dedicated to our tripartite mission of providing the highest level of care to patients, conducting innovative research, and educating future leaders in the field of medicine. Working for this leading academic medical center means collaboration with top clinical, technical and business professionals across all disciplines.
Today at Penn Medicine, someone will make a breakthrough. Someone will heal a heart, deliver hopeful news, and give comfort and reassurance. Our employees shape our future each day. Are you living your life’s work?

• Develop digital marketing strategies by understanding the client’s business objectives and evaluating client needs
• Create, develop, and manage content for website (requires working with content management system)
• Plan and curate social media creative, blog content, email campaigns, technical documents, and digital ad copy for a wide array of audiences
• Optimize web pages for search engines and according to web best practices and user experience standards
• Develop paid and organic social media campaigns, including managing editorial calendars, to drive traffic to the website,
• increase brand reputation, and create and foster relationships with consumers
• Provide project management support, involving strategic thinking and collaborative partnerships with marketing managers and clients
• Lead and manage multiple large projects with overlapping timeframes
• Monitor and report on web analytics, social media trends and emerging communication platforms
• Identify and stay abreast of key trends using social listening and SEO tools to incorporate into digital and social media campaigns; devise creative strategies to disseminate content
• Ensure digital content reflects branding standards and accomplishes business goals
• Consult with and present expert advice and best practices to clients to ensure understanding of campaign analysis
• Performs duties in accordance with Penn Medicine and entity values, policies, and procedures
• Other duties as assigned to support the unit, department, entity, and health system organizatio