Role and responsibilities:

- Develop and execute content strategies that guide the creation of high impact digital content, including microcopy, UI copy, SEO optimised pages, and omnichannel journeys.

- Review and elevate the team’s content for quality, consistency, accessibility, and alignment with brand tone and experience vision.

- Manage content lifecycles, creation, maintenance, optimisation, across websites and mobile apps.

- Analyse performance data to optimise content and support business and customer goals.

- Inspire, coach, and guide a team of digital content professionals.

- Foster a culture of collaboration, learning, and continuous improvement with a strong emphasis on UX writing, content design, accessibility, and plain English.

- Prioritise and manage multiple content initiatives across regulatory, product, and optimisation projects.

- Partner with stakeholders across brand, product, marketing, and IT to deliver unified and relevant digital content experiences.

- Own and manage content budgets, forecasts, agency engagement, and reporting.

- Lead risk and compliance practices for your team, including content audits, regulatory documentation, and content lifecycle governance.