Invested Talent are proud to be partnering with a leading Insurance business as they look for a Senior Digital Content Manager to lead and shape the future of digital content experiences at a purpose driven organisation that puts people first.

My client is committed to making complex systems simpler, digital journeys smarter, and experiences more human. You’ll be empowered to challenge the status quo, lead with empathy, and create meaningful change for our members, customers, and communities.

This is a unique opportunity to make a meaningful impact across customer journeys, delivering clarity, empathy, and excellence at every touchpoint.

This role is pivotal to the experience transformation, with a dual focus on:

- Driving our digital content strategy to deliver compelling, seamless, and intuitive experiences across digital platforms.

- Leading and mentoring a small, high performing team of content designers and specialists to uphold best in class standards in content design and governance.

In return, you'll work for a people first business that offers great flexibility, career development opportunities and a fantastic culture.

Role and responsibilities:

- Develop and execute content strategies that guide the creation of high impact digital content, including microcopy, UI copy, SEO optimised pages, and omnichannel journeys.

- Review and elevate the team’s content for quality, consistency, accessibility, and alignment with brand tone and experience vision.

- Manage content lifecycles, creation, maintenance, optimisation, across websites and mobile apps.

- Analyse performance data to optimise content and support business and customer goals.

- Inspire, coach, and guide a team of digital content professionals.

- Foster a culture of collaboration, learning, and continuous improvement with a strong emphasis on UX writing, content design, accessibility, and plain English.