Department: Commercial - Digital Growth Marketing
Reports to: Paid Digital Performance Manager
Location: North Vancouver, BC

ARE YOU OUR NEXT SENIOR DIGITAL GROWTH MARKETING SPECIALIST?

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• You have a Bachelor’s degree in business, marketing, communications, or a related field

• You have 3 + years of relevant digital marketing experience
• You have a good understanding of omnichannel marketing
• You have experience with marketplaces, affiliate, or influencer advertising
• You have experience working within vertically integrated DTC retail companies
• You have a strong understanding of the outdoor apparel and equipment industry
• You have a fresh perspective on digital marketing that you are looking for an opportunity to test
• You have your finger on the pulse of what is happening in the world of Digital Marketing and are keen to push boundaries
• You possess strong analytical and technical abilities and can communicate these with others to achieve results
• You understand key performance and omni metrics against diverse marketing goals, and how to apply those KPIs to paid execution
• You have a broad understanding of how seasonal and cultural events impact shoppers, and the ability to proactively plan and pivot to meet these opportunities
• You are detail-oriented and able to keep track of complex campaign executions while meeting launch deadlines
• You are proactive in identifying the root cause of issues and developing solutions
• You remain highly flexible and adaptable when faced with ambiguity
• You effectively balance autonomy and collaboration
• You inspire breakthrough thinking and continuous improvement
• You seek the best (sometimes not the easiest) solutions, with an unwavering commitment to do what is right
• Your passion for work is paralleled by your passion for getting outside and living it
  $82,000 - $112,000 a year
  A reasonable estimate of the pay range is CAD$82,000 - CAD$112,000 at the time of this posting. Within the range, individual pay is determined by factors such as job-related skills, relevant experience, education and/or training. The upper end of the range is typically reserved for candidates with demonstrated expertise that is above job requirements or who bring exceptional directly transferable experience.
  Please note that the range details above reflect the base pay only and does not include our competitive bonus program and benefits that we offer.

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• Monitoring, evaluating, and optimizing performance across affiliate and marketplace platforms

• Setting campaign objectives that align with Business KPIs and overall marketing mix
• Managing and reporting on performance and adjusting budgets/creatives/targeting as needed to continuously improve with a focus on incrementality and profitability
• Building and maintaining relationships with cross functional teams across the organization (retail, wholesale, brand, etc.) to facilitate support in our media mix modelling efforts
• Ensuring brand guidelines are upheld across platforms and sharing design best practices for new channels and formats with the creative team
• Collaborating with agency and platform partners to help develop campaigns aligned to company strategic goals and provide feedback to help optimize ad performance
• Supporting with managing budgets, accruals, and invoicing for the wider digital marketing program under the guidance of the Paid Digital Performance Manager