100 King Street West Toronto Ontario,M5X 1A1
The BMO GAM Digital Journey team is seeking a digital consultant to support journey optimization and user experience for advisors and investors. The ideal candidate is resourceful and curious with strong digital literacy and attention to detail. Knowledge of financial services, investments, and asset management is required.

Responsibilities:

• Consult with stakeholders to gather digital requirements to support strategic digital projects
• Analyze customer journeys across digital platforms, identify pain points, and develop strategies to improve them
• Create and execute on weekly email newsletters and ad hoc email campaigns
• Support research activities for user testing and usability studies
• Collaborate with various departments (marketing, product, technology) to align digital customer experience strategies and communicate value to senior management.
• Build effective relationships with internal/external stakeholders to advocate for digital best practices (AODA, SEO, brand, human centred design)
• Ensure that BMO GAM brand standards and digital content guidelines are consistently met by applying standards and knowledge of contextual information.
• Review and organize content to ensure appropriate placement, categorization, and design.
• Exercise good judgment to identify, diagnose, and solve problems within a given ruleset.
• Works independently on a range of complex tasks, which may include unique situations.
• Acts as a trusted advisor to assigned business/group.
• Influences and negotiates to achieve business objectives.
• Broader work or accountabilities may be assigned as needed.

Skills / Experience:

• Excellent attention to detail and critical thinking skills
• Excellent written and verbal communication skills
• Excellent report creation and presentation skills
• Proficient with digital analytics and tools (Adobe Analytics, Google analytics, PowerBi)
• Proficient with business software (MS Word, MS Excel, PowerPoint, WorkFront)
• Proficient with email deployment across multiple segments and campaign measurement (Pardot, SalesForce Lightning, Exact Target, RIVA, Seismic)
• Working knowledge of web design, webpage structure, and content management (HTML, CSS, Contentful, Bynder)
• Working knowledge of current best practices for digital marketing (SEO, SEM, AODA, CASL)
• Working knowledge of digital design systems and responsive design
• Familiar with the development/publishing life cycle

Qualifications

• 5 - 7 years of relevant experience and post-secondary degree in related field of study or an equivalent combination of education and experience.
• Education or experience with asset management is required (IFIC, CSC etc)
• Experience with project management, prioritization, and organization of information
• Expertise in visual design and interaction design.
• Deep knowledge and technical proficiency gained through extensive education and business experience.
• Experience working within a financial services or financial technology organization
• Ability to adapt to change and embrace new techniques and technology
• Comfortable working in a regulated industry with regular compliance reviews
• Fluent with current trends in digital innovation in the marketing and communications space

ABOUT US

At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.
As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.
To find out more visit us at https://jobs.bmo.com/ca/en
BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.
Note to Recruiters: BMO does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to BMO, directly or indirectly, will be considered BMO property. BMO will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes

• Consult with stakeholders to gather digital requirements to support strategic digital projects
• Analyze customer journeys across digital platforms, identify pain points, and develop strategies to improve them
• Create and execute on weekly email newsletters and ad hoc email campaigns
• Support research activities for user testing and usability studies
• Collaborate with various departments (marketing, product, technology) to align digital customer experience strategies and communicate value to senior management.
• Build effective relationships with internal/external stakeholders to advocate for digital best practices (AODA, SEO, brand, human centred design)
• Ensure that BMO GAM brand standards and digital content guidelines are consistently met by applying standards and knowledge of contextual information.
• Review and organize content to ensure appropriate placement, categorization, and design.
• Exercise good judgment to identify, diagnose, and solve problems within a given ruleset.
• Works independently on a range of complex tasks, which may include unique situations.
• Acts as a trusted advisor to assigned business/group.
• Influences and negotiates to achieve business objectives.
• Broader work or accountabilities may be assigned as needed