Are you a highly technical digital marketer with a passion for both strategy and hands-on execution? Do you thrive on the challenge of leading a team while still getting your hands dirty “in the weeds”? What Works Global is looking for a Senior Digital Marketing Lead to join our dynamic team in Canberra (hybrid/remote options available).
This is a key role where you’ll own and scale our clients’ marketing strategies. You’ll be responsible for driving measurable growth across a diverse portfolio, from paid search and social to advanced analytics and conversion rate optimisation (CRO). If you’re excited by a role that combines strategic vision with deep technical expertise, we want to hear from you.

What You’ll Be Doing

• Lead with Data: Develop, implement, and optimise holistic digital marketing strategies that deliver clear ROI for our clients.
• Be the Expert: Manage and optimise complex paid campaigns across platforms like Google Ads, Meta, and others, focusing on advanced targeting, bidding strategies, and audience segmentation.
• Build the Foundation: Take ownership of tracking, tagging, and analytics implementation. This includes creating and managing GTM containers, building custom tags and triggers, and ensuring data integrity.
• Analyse & Innovate: Use tools like Looker Studio (or similar platforms) to build and maintain insightful dashboards. Deep dive into performance data to uncover insights, identify opportunities, and make data-driven decisions.
• Mentor & Grow: Lead, mentor, and train a team of talented digital marketing specialists, fostering their technical skills and professional growth.
• Collaborate Seamlessly: Partner with our content, creative, and development teams to build cohesive, high-performing campaigns and assets.
• Stay Ahead of the Curve: Continuously monitor industry trends, platform updates, and new technologies (e.g., GA4, AI-driven tools) to keep our strategies cutting-edge.

What We’re Looking For

• Experience: A minimum of 5 years of hands-on experience in a senior digital marketing role, with a proven track record of managing significant budgets and driving growth.
• Technical Mastery:
• Expert-level knowledge of Google Tag Manager (GTM), including custom tag and variable creation.
• Deep proficiency in Google Analytics 4 (GA4), including custom events, conversions, and advanced reporting.
• Advanced skills in Google Ads and Meta Ads, with experience in managing complex campaign structures, audience strategies, and performance-based optimisations.
• Analytical Prowess:
• Fluent in data visualisation and reporting tools, specifically Looker Studio.
• Strong ability to translate complex data sets into clear, actionable insights and strategic recommendations.
• Leadership & Communication:
• Proven experience leading, training, and mentoring a team.
• Excellent communication and project management skills to effectively manage client relationships and internal teams.
• Certifications: Current Google and Meta certifications are a must.
• Education: A Bachelor’s degree in Marketing, Business, or a related field is preferred.

Why What Works Global?
We believe in supporting our team’s professional growth and personal well-being. We offer a competitive salary, generous leave entitlements, and flexible work arrangements. Our modern office provides a fantastic work environment with a fully-stocked kitchen and regular team-building activities, team lunches and more. We are committed to fostering a collaborative and inclusive culture where you can do your best work.
About Us
What Works Global is a leading digital agency dedicated to helping organisations achieve their online goals. Our team of passionate professionals specialises in a range of services from SEO to paid advertising. Our mission is to deliver measurable results and exceptional service to our clients, all while fostering a positive and collaborative work culture.

• Lead with Data: Develop, implement, and optimise holistic digital marketing strategies that deliver clear ROI for our clients.
• Be the Expert: Manage and optimise complex paid campaigns across platforms like Google Ads, Meta, and others, focusing on advanced targeting, bidding strategies, and audience segmentation.
• Build the Foundation: Take ownership of tracking, tagging, and analytics implementation. This includes creating and managing GTM containers, building custom tags and triggers, and ensuring data integrity.
• Analyse & Innovate: Use tools like Looker Studio (or similar platforms) to build and maintain insightful dashboards. Deep dive into performance data to uncover insights, identify opportunities, and make data-driven decisions.
• Mentor & Grow: Lead, mentor, and train a team of talented digital marketing specialists, fostering their technical skills and professional growth.
• Collaborate Seamlessly: Partner with our content, creative, and development teams to build cohesive, high-performing campaigns and assets.
• Stay Ahead of the Curve: Continuously monitor industry trends, platform updates, and new technologies (e.g., GA4, AI-driven tools) to keep our strategies cutting-edge