Senior Digital Marketing Business Analyst (CRM) at Boston Scientific Corporation Malaysia

Maple Grove, Minnesota, United States -

Full Time

Start Date

Immediate

Expiry Date

02 Mar, 26

Salary

156900.0

Posted On

02 Dec, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Marketing, CRM Strategy, Business Analysis, Salesforce, Marketing Automation, Omnichannel Marketing, Lifecycle Management, Customer Segmentation, Stakeholder Management, Problem-Solving, Data Governance, HIPAA Compliance, Analytics, User Acceptance Testing, Documentation, Training

Industry

Medical Equipment Manufacturing

Description

Additional Location(s): N/A Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance At Boston Scientific, we'll give you the opportunity to harness all that's within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we'll help you in advancing your skills and career. Here, you'll be supported in progressing - whatever your ambitions. About the role: The Senior Digital Marketing Business Analyst / Solution Owner plays a pivotal role in driving strategic digital initiatives across marketing as a collaborative Customer Relationship Management (CRM) leader. This role bridges business needs and technical execution as the enterprise expert in Salesforce (Sales Cloud, Marketing Cloud) and CRM strategy, ensuring seamless integration of marketing technologies to enable omnichannel customer engagement, data-driven decision-making, and scalable business growth. You will lead the design, implementation, and optimization of digital marketing solutions, collaborating with cross-functional teams to define requirements, manage roadmaps, and deliver scalable capabilities while championing Salesforce best practices and platform governance. At Boston Scientific, we value collaboration and synergy. This role follows a hybrid work model requiring employees to be in our local office at least three days per week. Relocation assistance is not available for this position at this time. Boston Scientific will not offer sponsorship or take over sponsorship of an employment visa for this position at this time. Your responsibilities will include: Serve as the business-facing subject matter expert for Salesforce and CRM capabilities. Lead the end-to-end solutioning of Salesforce-based marketing technologies, from ideation through delivery and optimization. Collaborate with technical leads to strategize Urology-specific CRM roadmaps aligned with business goals, including capability evolution. Facilitate workshops to gather and document functional, technical, and data requirements. Provide experience and expertise to guide collaborators to define a future state solution. Translate business needs into actionable user stories with clear acceptance criteria for agile development teams. Attend technical backlog grooming and represent business leads during user acceptance testing (UAT). Oversee marketing solution design and configuration, ensuring optimal use of platform features and data flows. Partner with analytics teams to ensure analytic requirements are documented and woven into build planning. Support multi-touch attribution capabilities and leverage standard Salesforce capabilities. Ensure solutions adhere to data governance, HIPAA, and consent management standards. Maintain documentation for operational processes, workflows, and training/change management materials. Support audit readiness and data integrity across systems. Required qualifications: Bachelor's degree or equivalent A minimum of 5 years of experience in digital marketing, CRM strategy, or business analysis roles. Proven success in Salesforce implementations and marketing automation strategy. Strong understanding of omnichannel marketing, leading lifecycle management and customer segmentation. Excellent communication, stakeholder management, and problem-solving skills. Preferred qualifications: Salesforce certification Confidence in managing and communication CRM set-up and capabilities. Familiarity with healthcare marketing or regulated industries. Ability to manage multiple initiatives and prioritize effectively in a fast-paced environment. Requisition ID: 617055 Minimum Salary: $82600 Maximum Salary: $156900 The anticipated compensation listed above and the value of core and optional employee benefits offered by Boston Scientific (BSC) - see www.bscbenefitsconnect.com—will vary based on actual location of the position and other pertinent factors considered in determining actual compensation for the role. Compensation will be commensurate with demonstrable level of experience and training, pertinent education including licensure and certifications, among other relevant business or organizational needs. At BSC, it is not typical for an individual to be hired near the bottom or top of the anticipated salary range listed above. Compensation for non-exempt (hourly), non-sales roles may also include variable compensation from time to time (e.g., any overtime and shift differential) and annual bonus target (subject to plan eligibility and other requirements). Compensation for exempt, non-sales roles may also include variable compensation, i.e., annual bonus target and long-term incentives (subject to plan eligibility and other requirements). For MA positions: It is unlawful to require or administer a lie detector test for employment. Violators are subject to criminal penalties and civil liability. As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most - united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do - as a global business and as a global corporate citizen. So, choosing a career with Boston Scientific (NYSE: BSX) isn't just business, it's personal. And if you're a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you! At Boston Scientific, we recognize that nurturing a diverse and inclusive workplace helps us be more innovative and it is important in our work of advancing science for life and improving patient health. That is why we stand for inclusion, equality, and opportunity for all. By embracing the richness of our unique backgrounds and perspectives, we create a better, more rewarding place for our employees to work and reflect the patients, customers, and communities we serve. Boston Scientific Corporation has been and will continue to be an equal opportunity employer. To ensure full implementation of its equal employment policy, the Company will continue to take steps to assure that recruitment, hiring, assignment, promotion, compensation, and all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, gender expression, veteran status, age, mental or physical disability, genetic information or any other protected class. Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status. Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment. Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements. As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company's policies or protocols change with regard to COVID-19 vaccination.

Responsibilities

The Senior Digital Marketing Business Analyst will lead the design, implementation, and optimization of digital marketing solutions while collaborating with cross-functional teams. This role serves as the subject matter expert for Salesforce and CRM capabilities, ensuring seamless integration of marketing technologies.