Melbourne, VIC, Australia

Full time

• Make a real impact and help shape our digital campaigns
• Flex your creativity and strategy, from scroll-stopping content to data-driven campaigns
• Join a vibrant, purpose-driven team in a hybrid role based in the heart of MelbourneABOUT THE ROLEAre you a motivated and ambitious digital marketing generalist ready to make an impact? Join our vibrant team of marketing, communications, and sales professionals to help elevate the VMCH brand and drive high-performing digital campaigns.In this role, you’ll:
• Plan, execute, and optimise paid social and search campaigns
• Manage website content and performance, including SEO
• Create compelling content across channels
• Analyse campaign performance and deliver actionable insights.You’ll be part of a values-driven organisation delivering aged care, disability, retirement, and education services to over 9,000 Victorians. Go home each day knowing your work helps improve lives.This is a 12-month parental leave cover position with real purpose and plenty of room to grow. If you’re ready to bring creativity, strategy and heart to your next role – we can’t wait to meet you!WHAT YOU’LL DO:
• Launch digital campaigns that connect and convert: Plan, build and launch campaigns across email, social and SEM to promote our aged care, home care, retirement living, and disability services.
• Create scroll-stopping content: Conceptualise, design and execute high-impact ads and videos to engage and convert.
• Craft compelling copy: From punchy EDMs and blog posts to snappy ad copy and SEO-friendly content. You’ve got a knack for writing scroll-stopping content that drives clicks and conversions.
• Maintain our website: Support the team in making sure our website not only looks great but performs brilliantly. Use your SEO and UX knowledge to ensure every click leads to a seamless, best-practice experience.
• Collaborate with agencies and internal teams: Work closely with agencies and internal teams to bring digital strategies to life while ensuring content stays engaging and aligned with best practice.
• Data and performance analysis: Use Looker Studio, Google Analytics and in-platform reporting to measure, refine and improve campaign performance.
• Deliver segmented campaigns: Use data to segment audiences, run A/B tests, and develop trigger-based campaigns that support our long-term digital strategy. You’ll also collaborate with IT to ensure our CRM is aligned with marketing goals and running smoothly.
• Provide business support to the management team and other related duties as assigned.ABOUT YOU:
• You’re someone who can take initiative and is ready to hit the ground running.
• You have strong analytical skills and can tell a story with the data that drives actionable insights.
• You love to seek new and better ways of doing things and have a flair for imaginative ideas.
• You are organised with the ability to juggle many tasks and demonstrate excellent attention to detail.
• You work well in a team environment; you’re willing to take direction and enjoy sharing your ideas and learning from others.

Please refer the Job description for details