• Assist on digital marketing strategy for the brand by developing, expanding, and maintaining the brand outreach across online media platforms.
• Assist in the implementation of company social media accounts (i.e. Facebook, Instagram, YouTube, Telegram, Tik Tok) and online branding assets (e.g. website).
• Identify and keep up with digital and social media trends, proposing appropriate actions relevant to increase the brand awareness & customer engagement.
• Drive and manage online to offline (OTO) initiatives.
• Study consumers’ insights and drive sustainable digital presence to maintain brand awareness & fulfil objective of directing traffic to online portals/offline stores.
• Able to copywrite and proofread social media content, press releases, and other relevant brand materials.
• Assist to manage Skechers VIP Program including CRM, communication plans, reward tiers and craft compelling persuasive eDM content to engage consumers.
• Able to propose and liaise with suitable media and KOLs for event and campaign postings.
• Providing support to marketing team e.g., events, store activities.Any other responsibilities as the Company may deem fit from time to time.

Please refer the Job description for details