REPORTS TO: DIRECTOR OF DIGITAL MARKETING

Our client is seeking a Senior Digital Marketing Contractor to provide interim coverage in Marketing Automation & Personalization and SEM/SEO/Paid Media while two team members are on leave. This role ensures continuity and performance across our digital ecosystem.

• Execute personalization programs using Marketo, Adobe Target, and Adobe Analytics.
• Build automated, personalized campaigns aligned to buyer journeys.
• Collaborate with field and portfolio marketing to align tactics with broader strategies.
• Manage Google Paid Search, Display, and YouTube campaigns to drive awareness and conversions.
• Support SEO strategy through keyword targeting, content optimization, and inbound efforts.
• Explore and apply emerging search technologies, including AI/LLM-driven search.
• Analyze performance data to refine targeting and optimize campaigns.