ACCOUNTABILITIES

1. Contribute to implementing BNPPRE’s brand campaigns. Following and promoting best practice protocols, ensuring marketing materials are on brand and are developed and distributed in line with approved processes. Working with the Marketing & Communications teams in Paris and at BNP Paribas Bank by to drive brand unification and message consistency within campaigns
2. Work with the corporate team at RE HQ in Paris, BNP Paribas Bank and other entities in the UK to ensure joint projects are successful and to promote the Real Estate brand and services internally to our parent company and wider BNP Paribas Group.
3. Build and cultivate relationships with senior stakeholders across the firm.
4. Stay up-to-date on emerging digital technologies and provide recommendations for adoption as relevant - with a critical eye on how the adoption of generative AI and cookie-less environment will impact traditional display and search results

ROLE

The Senior Marketing Manager will play a pivotal role in developing and executing digital marketing initiatives. Focussing on the BNPPRE brand to enhance brand visibility and drive business growth.
Here at BNP Paribas Real Estate we put clients, innovation and sustainability at the heart our decision-making. In a rapidly changing world, our Marketing & Communications team plays an important role in supporting the business to meet its strategic objectives. We work closely with the business to take services to market; bringing our offer to life for all our audiences; and building the commercial value and emotional resonance of the BNPPRE brand.

RESPONSIBILITIES

• Contribute to the execution of the digital marketing plans and strategies, delivering on the overall business strategy, revising plans when needed and providing strategic digital marketing advice.
  ? Plan and execute digital marketing activities, including SEO/SEM, paid social media, and display advertising campaigns.

  ? Measure and report campaign performance

• Use analytics to understand customer interactions across channels, optimizing conversion points and user funnels. Map out the customer and user journeys, identifying key touchpoints and areas for improvement

• Strategic business development activity and ‘Client First’ approach, including supporting the ongoing implementation of Microsoft Dynamics and the development of the Key Account Management Programme across BNPPRE
• Manage multiple lead generating digital marketing campaigns, including website content and optimisation, portals such as Agents Insight, email automation and social media marketing, to support lead generation, brand awareness and promote content.
• Collaborate with internal teams to create high-quality webpage content and optimize user experiences. Actively review, write, and edit digital content for SEO.
• Provide digital marketing support the deliver key client events (including Flagship Capitalise, Real Estate 360, commercial trade events such Expo Real and Bisnow; Yorkshire Show, Highland Show and London RLB). Support to include developing target lists, email marketing etc.
• Work closely with the in-house Research and PR & Communications teams to develop and promote engaging research, insights and client content for website, social channels, digital platforms and presentations.