ABOUT US

Smart Capital Center is at the forefront of Generative AI, Finance, and Real Estate, transforming commercial real estate investment and financing through cutting-edge technology. Our platform digitizes transactions, automates workflows, and delivers deep market insights—empowering some of the largest real estate firms in the U.S., including JLL, Pacific Life Insurance, KeyBank, and many more.

THE OPPORTUNITY

As we continue to scale, we are seeking a Senior Digital Marketing Manager to develop and execute high-impact marketing strategies that enhance brand positioning, customer engagement, and revenue growth. This role is ideal for a data-driven marketing leader who thrives in a fast-paced environment and is eager to shape the future of commercial real estate technology.

QUALIFICATIONS

• 5+ years of experience in digital marketing, preferably within FinTech, PropTech, or B2B SaaS industries.
• Proven track record of driving lead generation, engagement, and revenue growth through data-driven marketing strategies.
• Expertise in Google Analytics, Google Ads, CRM automation, and SEO best practices.
• Strong leadership, project management, and analytical skills with a results-oriented mindset.
• Ability to work independently and lead cross-functional teams in a fast-paced, high-growth environment.
• Exceptional communication skills and a keen ability to translate data into actionable insights.

• Strategic Growth & Leadership: Develop and implement comprehensive multi-channel marketing strategies that drive customer acquisition, engagement, and retention.
• Brand Positioning & Content Strategy: Oversee brand messaging, ensuring consistent and compelling storytelling across digital platforms, including the website, LinkedIn, and Instagram.
• Demand Generation & Performance Marketing: Manage and optimize paid media campaigns (Google Ads, LinkedIn Ads, and other PPC channels) to maximize ROI and lead generation.
• SEO & Website Optimization: Lead SEO strategy, content optimization, and UX improvements to increase website traffic, engagement, and conversions.
• Marketing Analytics & Performance Tracking: Utilize Google Analytics, GA4, and CRM tools to track KPIs, analyze data, and adjust marketing tactics for optimal performance.
• Email & CRM Automation: Design and execute automated email marketing campaigns to nurture leads, boost client retention, and increase customer lifetime value.
• Social Media Leadership: Oversee and refine social media strategies, ensuring alignment with brand positioning and business objectives.
• Market Research & Competitive Analysis: Stay ahead of industry trends, conduct competitor research, and identify new opportunities to enhance digital presence.
• Sales Enablement & Collaboration: Work cross-functionally with Sales and Product teams to develop compelling campaigns that drive pipeline growth and customer engagement.