Synack’s Penetration Testing as a Service platform manages customers’ attack surfaces by discovering new assets, pentesting for critical vulnerabilities and gaining visibility into the root causes of security risks. We are committed to making the world more secure by harnessing a talented, vetted community of security researchers to deliver continuous penetration testing and vulnerability management, with actionable results. Synack’s PTaaS platform has uncovered more than 71,000 exploitable vulnerabilities to date, protecting a growing list of Global 2000 customers and U.S. agencies in a FedRAMP Moderate Authorized environment. For more information, please visit www.synack.com.
Synack is seeking a seasoned Manager, Digital Marketing to spearhead their paid media strategy. Reporting directly to the VP of Marketing, this role is crucial in advancing paid media initiatives across multiple channels. The ideal candidate will possess over 7 years of digital marketing experience, with a specialized focus on paid media, website, SEO and history of collaborating across multiple teams and contractors.

• Manage the digital marketing strategy, web experience, and digital customer journey, ensuring a world-class experience that attracts, engages, and converts users into pipeline
• Collaborate with partner with Product & Marketing teams to develop integrated digital demand generation programs across various channels, including social media, display advertising, SEO/PPC, video, and email
• Own and drive web strategy by aligning with business objectives defined in collaboration with Sales, Marketing and Product teams.
• Utilize web analytics and data to measure the effectiveness of the web experience, drive continuous optimization, A/B testing, and targeted personalization strategies.
• Oversee the planning, execution, and optimization of all paid media campaigns, focusing on enhancing efficiency and maximizing ROI.
• Work closely with internal marketing teams to ensure cohesive and effective campaign execution.
• Establish and monitor key performance indicators (KPIs) related to Google Analytics, website performance, MQLs, meetings, and pipeline revenue.
• Stay informed and current on industry trends and introduce innovative strategies to enhance campaign effectiveness and SEO.
• Manage the paid media budget, optimizing allocation to ensure maximum ROI. Provide regular performance reports and insights to senior leadership.
• Technical Acumen: Strong proficiency in marketing automation tools like HubSpot for campaign setup, tracking, and lead management, alongside platforms such as Google Analytics, Tag Manager, SEMRush, and WordPress