As MECCA continues to grow through new store openings, an expanding online presence, and deepening partnerships with the world’s most coveted beauty brands, the Senior Digital Marketing and Media Manager is instrumental in shaping how we connect with our community across above the line and paid digital channels
The Role You Could Play
Reporting to the Head of Digital Marketing and Media, you’ll be part of the senior marketing team working across a cross-section of initiatives, brand moments and campaigns.
This role plays a pivotal role in MECCA’s digital marketing and media investment strategy across Australia and New Zealand, balancing brand-building ambitions with commercial goals. Responsible for developing and executing best-in-class paid media campaigns for both MECCA and our portfolio of global beauty brands, you’ll champion a customer-first, data-driven approach to deliver outstanding results.

You will be responsible for:

• Owning MECCA’s paid media strategy and planning across ANZ, spanning performance marketing, brand awareness, and stockist brand campaign activity
• Managing the paid media budget, optimising channel mix and investment to deliver against commercial targets while balancing brand-building objectives
• Overseeing external media agency relationships, providing clear briefs, direction, and feedback to deliver best-in-class media strategy, execution, and reporting
• Partnering with internal teams including Brand Marketing, Trade, eCommerce, Creative, Go-To-Market, Data and Analytics, and CRM to align campaigns to broader business priorities and deliver integrated customer experiences
• Ensuring creative teams receive clear briefs and requirements to develop paid-first assets tailored to channel best practice and campaign goals
• Leading go-to-market media strategies for major brand launches, campaigns, and promotional moments
• Drive test-and-learn programs and channel innovation, exploring new media opportunities to keep MECCA at the forefront of digital marketing
• Champion customer-first thinking by using data, insights, and research to inform media strategy and creative approach
• Delivering robust reporting, insights, and recommendations to stakeholders, translating complex performance data into clear, actionable next steps
• Managing and mentoring team members to build capability, deliver high-quality work, and support their career development

What You Will Bring
Blending creative campaign thinking with rigorous performance strategy, you’ll oversee innovative paid media executions, manage agency partnerships, and drive measurement frameworks that translate marketing success into tangible business outcomes, ensuring MECCA’s digital presence remains industry-leading across every platform.

You will also be able to demonstrate the following:

• Deep expertise in digital media planning and buying with a focus on paid, social and digital channels
• Proven ability to manage significant budgets and KPIs with a focus on balancing performance and brand outcomes
• Strong commercial acumen with a customer-first mindset
• Excellent stakeholder management skills, collaborating effectively across creative, brand, CRM, and eCommerce teams
• Data-driven decision maker with experience translating complex analytics into clear strategies
• Experienced people leader with a track record of developing high-performing teams

Your Life At MECCA
Whilst we are singularly focused on our #CustomerFirst mantra, we know that wouldn’t be possible without an incredible team that is guided by our MECCA values and motivated each and every day to be solutions focused, innovative, collaborative and adaptable, and have a bit of fun along the way!

Some of our other team member benefits include:

• Professional development programs and first-class digitised learning offering
• Health and well-being initiatives
• Reward and recognition programs
• Access to bonus and incentive programs
• Access to quarterly product allowance
• Up to 40% discount

Benefits are subject to company policy, as updated from time to time.
There are also so many other ways in which you’ll be made to feel part of the MECCA story as we love to celebrate, surprise and delight our team along the way. To learn more about life at MECCA Brands, follow us on LinkedIn at
MECCA Brands
or @lifeatmecca and for all current opportunities, visit
http://www.mecca.com.au/careers

LI-KG

• Owning MECCA’s paid media strategy and planning across ANZ, spanning performance marketing, brand awareness, and stockist brand campaign activity
• Managing the paid media budget, optimising channel mix and investment to deliver against commercial targets while balancing brand-building objectives
• Overseeing external media agency relationships, providing clear briefs, direction, and feedback to deliver best-in-class media strategy, execution, and reporting
• Partnering with internal teams including Brand Marketing, Trade, eCommerce, Creative, Go-To-Market, Data and Analytics, and CRM to align campaigns to broader business priorities and deliver integrated customer experiences
• Ensuring creative teams receive clear briefs and requirements to develop paid-first assets tailored to channel best practice and campaign goals
• Leading go-to-market media strategies for major brand launches, campaigns, and promotional moments
• Drive test-and-learn programs and channel innovation, exploring new media opportunities to keep MECCA at the forefront of digital marketing
• Champion customer-first thinking by using data, insights, and research to inform media strategy and creative approach
• Delivering robust reporting, insights, and recommendations to stakeholders, translating complex performance data into clear, actionable next steps
• Managing and mentoring team members to build capability, deliver high-quality work, and support their career developmen