CAPABILITIES

To be successful in this position you will bring:

• Significant experience delivering creative, audience-centric digital communications strategies, content and plans that meet stakeholder and audience needs.
• Strong experience managing and leveraging digital channels and systems including, website content management systems (Drupal experience ideal), social media management platforms and channels and analytics tools such as google analytics. Experience using other SAAS tools for user experience, research and digital advertising is valuable.
• Strong problem-solving skills and experience fostering a continuous improvement approach, reviewing and analysing information to improve effectiveness of digital channels, with a particular focus on web.
• Demonstrated experience working on multiple priority projects at once, managing competing deadlines to deliver tangible business outcomes. You can adapt systems and processes quickly to changing priorities in the organisation or sector.
• Exceptional interpersonal and stakeholder management skills demonstrating the ability to liaise with a wide range of internal and external stakeholders on behalf of the Academy. You identify issues and build support for ideas or solutions to achieve outcomes.
• Exceptional communication skills, utilising formal and informal channels to engage stakeholders, achieve goals and manage consultation processes.
• Strong leadership skills. You hold teams, stakeholders and self to account and support effective issues resolution, establish clear plans that meet organisation and project goals. You improve others skills and talents through constructive feedback and consistent capability building.

Desirable Qualifications and Experience
Relevant experience working in a dynamic, high performing digital customer/communications/marketing function in a large or complex organisation.
A tertiary qualification in digital, communications, marketing or similar.

AN EXCITING OPPORTUNITY TO JOIN OUR TEAM AND PLAY AN IMPORTANT ROLE IN THE VICTORIAN ACADEMY OF TEACHING AND LEADERSHIP (ACADEMY).

At the Academy, we are passionate about meaningful and exciting work that has an impact on education and student outcomes. Our shared purpose is to create and offer evidence-informed professional learning programs, events and initiatives designed to take Victoria’s highly skilled teachers and school leaders from great to exceptional and advance the quality and status of teaching and school leadership.
We care about the quality of our work, demonstrate collective responsibility for continuous improvement and support each other to do the very best we can every day to achieve our goals.
The Academy is a learning organisation that provides opportunities for employees to grow. We have a positive culture that we are building together, where people feel supported, valued and heard.

ABOUT THE ROLE

The Senior Digital Marketing Officer leads the design, development and implementation of the Academy’s digital channels. The position uses an evidence and human centred approach to enhance the Academy’s online presence and engage target audiences and provides expert guidance on, and implementation of, website and other digital channels, marketing and communications strategy, content management, user experience and digital marketing. The Senior Digital Marketing Officer plans and creates compelling content, oversee and optimise digital channels and build capability in the team and wider Academy.
The position works across the Academy to provide strategic communications advice and support, raising public awareness of the capability and status of school leaders and teachers.