We are looking for a dynamic and results-driven App Lead to drive the growth of our App program globally. The role is pivotal in meeting our revenue and efficiency targets, with accountability for performance against App targets globally.

WHY DELIVEROO

Our mission is to be the definitive food company. We are transforming the way the world eats by making food more convenient and accessible. We give people the opportunity to eat what they want, as they want it, when and where they want it.
We are a technology-driven company at the forefront of the most rapidly expanding industry in the world. We are still a small team, making a very large impact, looking to answer some of the most interesting questions out there. We move fast, value autonomy and ownership, and we are always looking for new ideas.

• Strategy: Working with the Head of Performance Marketing and team of channel specialists to develop and execute a comprehensive global App strategy to drive growth and achieve ambitious revenue and efficiency targets.
• Performance management: Be hands on in our accounts, optimising a complex, high-spending global App program across Google & Apple products.
• Industry trends: Stay up to date with the latest trends and innovations in App and digital marketing. Work closely with platform partners to stay on top of emerging products and ensure we have a plan to test them at pace.
• Testing and optimisation: Implement A/B testing and continuous optimisation of campaigns to enhance performance and drive growth.
• Data analysis: Utilise enterprise analytics tools such as Looker to analyse campaign performance.
• Reporting and insights: Generate detailed reports, dashboards and actionable insights for the team and for our stakeholders, demonstrating the impact of App performance on overall business objectives. Conduct analysis on competitor activity and make clear recommendations to improve our position in the market.
• Collaboration: Work closely with Product, Data Science, and Engineering teams to develop technical solutions and enhance campaign performance.
• Budget setting: Assist in setting and managing a large annual budget that covers all our global markets.
• Stakeholder management: Communicate effectively with stakeholders, demonstrating a strong bias for action and ability to simplify complexity to get buy-in for our projects.