Senior Digital Marketing Specialist at Eaton USA

Singapore, , Singapore -

Full Time

Start Date

Immediate

Expiry Date

19 Mar, 26

Salary

0.0

Posted On

19 Dec, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Marketing, Campaign Management, Social Media, Email Marketing, Automation, SEO, SEM, Google Ads, Analytics, Eloqua, Google Analytics, Brand Visibility, Lead Generation, Collaboration, Data-Driven Strategies, Content Strategy

Industry

electrical;Appliances;and Electronics Manufacturing

Description

This pivotal role will drive brand visibility, optimize web performance, and accelerate lead generation through data-driven, multi-channel campaigns. As a senior contributor in a matrixed APAC organization, you will collaborate closely with regional and global teams to execute integrated marketing initiatives that align with business goals and customer needs. A. Strategic Campaign Leadership: Lead the planning, execution, and optimization of digital campaigns across web, social media, email, and paid media channels. B. Social Media Execution: Support daily implementation of APAC Electrical Sector campaigns on social media platform (LinkedIn, Facebook and YouTube), ensuring consistent brand messaging and engagement. C. Email Marketing & Automation: Collaborate withregional Marcom teams to deploy Eloqua-based email campaigns, design forms and landing pages, and support system upgrades and enhancements. E. SEO & SEM Optimization: Partner with regional Marcom teams to drive Google Ads campaigns and enhance SEO performance through targeted content strategies. F. Global Collaboration: Work with global peers to troubleshoot issues, implement new processes, and share best practices across regions. G. Analytics & Insights: Leverage Google Analytics and other tools to deliver actionable insights and regular performance reports that inform strategy and improve ROI. H. Field marketing support: Ready and willing to support regional business offline event to boost brand awareness as needed Bachelor degree in business, marketing, electrical or related areas preferred Adobe Experience Manager, Eloqua, Google Ads manager, GA4 We are committed to ensuring equal employment opportunities for job applicants and employees. Our recruitment processes use balanced selection criteria and avoid unlawful discrimination against applicants on the basis of their age, colour, disability, marital status, national origin, gender, gender identity, genetic information, race or racial origin, religion, sexual orientation or any other status protected or required by law. LI-BK

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Responsibilities

The Senior Digital Marketing Specialist will lead the planning, execution, and optimization of digital campaigns across various channels. This role involves collaborating with regional and global teams to enhance brand visibility and drive lead generation.