Senior Digital Marketing Specialist at Exotec

Atlanta, Georgia, United States -

Full Time

Start Date

Immediate

Expiry Date

18 Jun, 26

Salary

0.0

Posted On

20 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Marketing Strategy, Paid Search, Paid Social, Display Advertising, Email Marketing, Web Optimization, SEO, GEO Optimization, Website Management, Lead Generation, Performance Measurement, KPI Reporting, Digital Benchmarking, Agency Management, Budget Management, Google Analytics

Industry

Robotics Engineering

Description

Exotec designs and delivers advanced automation solutions that help global brands optimize warehouse performance while supporting warehouse teams across at every level. Our organization combines elegant mechanical design, resilient software and a deep understanding of logistics operations to solve our clients’ most complex challenges. Working at Exotec means contributing to the systems used daily in warehouses. You'll collaborate with passionate colleagues who share knowledge, challenge ideas and work in a respectful environment that values the diversity of more than 1,000 ExoPeople around the world. Here, your work moves from concept to production and into the hands of clients who rely on it each day. You’ll join a company where collaboration, excellence, and meaningful impact guide what's built next. Responsibilities Create, optimize, and execute Exotec's digital marketing strategy for a variety of paid and owned channels including Paid Search, Paid Social, Display, Email, Web, etc. Develop and implement effective Search Engine and Generative Engine optimization (SEO & GEO) strategies, including active oversight of our digital marketing agency Own the day to day management, optimization and strategy of Exotec's website to drive deeper engagement and support lead generation Create strategic briefs and partner with other Marketing team members to translate those briefs into compelling ad copy, visual assets and landing pages for use in all digital campaigns Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Conduct digital benchmarks on a regular basis with key competitors to determine opportunities to improve our digital approach Manage day-to-day relationships with contracted agencies and internal team to successfully deploy marketing campaigns Collaborate with finance staff to set and stay within budget 5-7 years of relevant, hands-on experience in digital marketing Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns Advanced in Google Analytics, Tag Manager and Optimize Experience with Salesforce & Pardot Experience with GDPR Regulations and Execution is preferred Working knowledge of HTML, CSS, and JavaScript development and constraints is preferred Excellent English communication and rapport-building skills with the ability to bring several stakeholders together and lead toward decision Strong project management skills and attention to detail B2B tech company (or within a similar fast-paced industry) expérience is preferred Experience working in an international environment Travel up to 20% to attend trade shows and conferences, as needed Competitive compensation package, inclusive of salary and annual bonus Comprehensive medical, dental and vision coverage Generous vacation and time off policy 401(k) with company match up to 5% Eligibility to participate in Employee Share Program after 1 year of employment Continuous opportunities for training and development in an international setting Beautiful, newly renovated office space in midtown Atlanta

Responsibilities

The specialist will be responsible for creating, optimizing, and executing the company's digital marketing strategy across paid and owned channels, including managing the day-to-day strategy and optimization of the company website to drive engagement and lead generation. Key tasks involve developing SEO/GEO strategies, measuring campaign performance against goals, and managing agency relationships.