Senior Digital Marketing Specialist (Focus Performance) at Qode

Ho Chi Minh City, , Vietnam -

Full Time

Start Date

Immediate

Expiry Date

02 Jul, 26

Salary

25000000.0

Posted On

03 Apr, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Meta Ads, TikTok Ads, Budget management, Data analysis, Performance marketing, Shopify, Landing page builders, ChatGPT, Gemini, Claude, GA4, Tracking management, Cohort analysis, LTV, CAC, Mentorship

Industry

Software Development

Description

Senior Digital Marketing Specialist (Focus Performance)Location: HCM, VietnamWorkplace Type: On-site I. GENERAL INTRODUCTIONPATI Group is entering a phase of hyper-growth with a goal of 20x our revenue within the next 12 months across international markets (US/EU/AU). We are not looking for typical media buyers. We are searching for Marketing Experts with a logic-driven and data-driven mindset, who can master technology and manage large-scale budgets to directly architect this growth.At PATI, you will work in an AI-First environment (comprehensive AI integration), with full autonomy over your budget and direct accountability for business outcomes. II. JOB DESCRIPTIONYou will hold a pivotal role in operating the Marketing Performance system: Scale Up (Budget Operation): Directly plan and optimize advertising budgets of $50,000+/month on Meta and TikTok platforms. You hold final accountability for performance metrics (ROAS) and Net Profit. System Integrity (Tracking Management): Ensure data infrastructure (Pixel, CAPI, GA4) operates with 99% accuracy. Ruthlessly resolve policy issues, handle account appeals, and maintain continuous system uptime. Data Analysis: Utilize logical thinking to analyze Cohort metrics, LTV (Customer Lifetime Value), and CAC. Identify “Winning Pockets” to make budget scaling decisions based on real-time data. Mentorship: Guide, technical review, and train junior personnel (Fresher/Junior) to multiply operational efficiency. III. JOB REQUIREMENTS Experience: Minimum 5 years of hands-on experience in Meta/Facebook Ads. Experience handling budgets >$50k/month is mandatory (preference for POD, Dropship, or Global DTC). Mathematical & Logical Thinking: Extremely strong. You must work based on data, not intuition. English Proficiency: Fluent in reading and comprehension (IELTS 6.5+ or equivalent). Ability to scan technical documents, policy updates, and US market research fluently. Technical Skills: eCommerce: Proven experience with eCommerce websites (Shopify) or Landing Page Builders (Ladipage or equivalent). AI Tools: Proficient in using AI tools, including but not limited to: ChatGPT, Gemini, and Claude. IV. COMPENSATION & BENEFITS Unlimited Income: Competitive base salary based on capability (starting from 25,000,000 VND) + Annual Performance Bonus (based on % of revenue growth you generate). You have the right to value yourself and negotiate with us. Ownership Opportunity: Eligibility for Equity (ownership stake) upon becoming a Key Member. Premium Work Tools: Provided with a MacBook, Premium AI accounts (Claude Pro, ChatGPT Plus, etc.), VinFast car & Gym membership (subject to company policy). Comprehensive Benefits: Social Insurance, Bao Viet Health Insurance (Green Card), bi-annual company trips, and full holiday/birthday bonuses. V. ADDITIONAL INFORMATIONRecruitment Process: To ensure we find the right “Builders” for our x20 goal, our process includes: Round 1 - Application & Technical Challenge: After submitting your CV (with Portfolio attached), you will receive a technical challenge. Round 2 - In-depth Interview: A discussion regarding technical expertise and cultural fit with PATI’s management team. Round 3 - Founder’s Table: Direct strategic discussion with the CEO. Working Conditions: Time: Monday - Friday: 8:30 AM - 5:30 PM, with a 1-hour lunch break. Saturday (Culture Day): 6:30 AM - 09:00 AM. We kick off Saturdays with team runs and weekly reflections - mind, body, and momentum aligned. Location: PATI Group Office – Ho Chi Minh City. Note: This is a full-time, onsite position to ensure the highest speed of coordination.

Responsibilities

You will manage and optimize large-scale advertising budgets on Meta and TikTok while ensuring data infrastructure integrity. Additionally, you will analyze performance metrics to drive growth and mentor junior team members.