ABOUT OUR MEDIA

We help businesses grow and connect with their customers through digital. Our passion and drive is rooted in bringing authenticity and community to digital.
Our Media CA specializes in providing end-to-end digital support to privately-owned, mid-sized companies, often with multiple brick-and-mortar locations and small marketing teams. We help businesses navigate the complexities of the digital landscape through targeted PPC, SEO, AEO, SEM, Software Development, and Automation strategies. Focusing on trust, transparency, and ROI-driven results, Our Media ensures every marketing dollar delivers measurable returns and scales business profitability. Our tailored strategies centralize data, uncover growth opportunities, and level the playing field against larger competitors. Based in Toronto, ON, we work as our clients’ in-house digital team, specializing in various digital support services, including digital marketing, advanced analytics, web development, backend development, and creative services.

REQUIRED SKILLS & QUALIFICATIONS

• 5+ years of paid media experience with 2+ years in an agency environment managing multiple clients, preferably in Healthcare or CPG
• Proven track record managing both DTC e-commerce and B2B lead generation campaigns
• Expert proficiency in Google Ads (Search, Shopping, Performance Max, Display, YouTube) and Microsoft Ads
• Advanced experience with Meta Business Manager, LinkedIn Campaign Manager, and other social platforms
• Extensive hands-on experience with Google Tag Manager, GA4 setup, and conversion tracking implementation
• Strong understanding of server-side tracking, Conversion API, and enhanced conversions setup
• Demonstrated success improving ROAS, reducing CAC, and scaling profitable campaigns
• Experience managing monthly ad budgets ranging from $10K to $100K
• Proficiency in feed management tools (DataFeedWatch, Feedonomics, or similar)
• Advanced Excel/Sheets skills for data analysis, reporting, and bulk campaign management
• Experience with attribution platforms and marketing analytics tools
• Strong analytical mindset with ability to derive insights from complex data sets
• Excellent client-facing communication and presentation abilities
• Project management skills with ability to prioritize multiple client deliverables

ROLE DESCRIPTION

We’re looking for a dynamic individual to join our team in this pivotal role as Senior Digital Paid Media Specialist. In this role, you’ll be leading all strategy, planning, and execution of Digital Paid Media deliverables whilst working directly with clients to bring their complex ideas to life.
This role allows you the opportunity to grow into a leadership position in a flexible, rewarding environment that values your skills, creativity, and what you bring to the table. You’ll also be in one of the driver’s seats to develop industry-leading tools.
At Our Media, we work hard and we play hard. We merge our life with the work we do, through passion and a drive to bring authenticity and community to the digital space. We’re a small and lean team, with deep-rooted values in integrity, transparency, and growth.