Job Title: Senior Digital, PR and Copywriter
Location: Highbury Campus
Salary: £21,701,19 to £22,343.20, FTE £35,686.40 – £36,742.15 per annum
Job Type: 22.5 Hours per week, 52 Weeks per year, Part-Time, Permanent

ABOUT US:

At City of Portsmouth College, we aspire to be the employer of choice in the Portsmouth area, with a progressive, supportive, and rewarding workplace culture and one that offers competitive benefits for its staff. Here at COPC, we offer ongoing support, professional development / training and guidance alongside competitive benefits to all staff. By joining us, you will personally be part of the change we are driving and will play a pivotal role in supporting the growth and development of our brilliant students, turning them into future leaders and innovators. Everyone at the College is part of the bigger picture and together, each role makes an impact and in turn a difference to our students learning journey.
We have an unrivalled curriculum of courses on offer for students of all ages and stages covering A-levels, Apprenticeships, Vocational & Technical courses. We also offer Higher Education, Online learning and Community courses that appeal to the needs of the local community.

ABOUT THE ROLE:

We are recruiting a highly skilled, confident, and experienced digital, copy and PR professional to join our growing team. This new role will offer the right person the opportunity to shape the communications and brand voice of City of Portsmouth College - ultimately increasing recruitment, celebrating our amazing students and transforming lives.

KEY RESPONSIBILITIES:

• Generate creative ideas, plan and produce creative content and concepts that grow business, meet objectives and win awards.
• To develop and deliver a digital content strategy to span web, social, email and paid-for advertising to key external audiences.
• Responsible for overseeing all digital content new and existing in order to improve search rankings, website bounce, exit rates and to increase website conversions to applications.
• Create and produce high-performing paid-for digital content that is hosted across various digital adverting platforms including Google search, YouTube, Meta platforms, audio streaming and more.
• Management of cross-campus PR and related internal and external PR events to drive recruitment, awareness, and gain outstanding media coverage.
• Build and maintain relationships with key media across Portsmouth and beyond.
• To manage crisis PR and coordinate college communications with confidence and professionalism.
• Be an expert in digital analytics to record and evaluate PR and/or digital campaign success. Continuously implement changes to improve results.
• Deliver stand out, on brand copy tailored to specific audiences with a high stand of accuracy and attention to detail.
• To proofread, edit and develop content produced by colleagues.
• Support and prepare award nomination documentation for both students and staff.

TO BE SUCCESSFUL IN THIS ROLE, BELOW IS WHAT WE WOULD NEED FROM YOU:

• Level 4 or above CIM qualification or willing to work towards
• Evidence of commitment to professional development
• A good standard of Maths and English
• Strong organisational and time management skills
• Excellent communication and interpersonal skills
• Proficiency in Microsoft Office Suite